BTS’ Jung Kook named Chanel Beauty’s new global ambassador

Chanel has tapped BTS member Jung Kook as the new global ambassador for Chanel Beauty, signaling a strategic push to connect the luxury house’s iconic image with younger global audiences shaped by K-pop culture and social media. On Thursday, Chanel officially announced Jung Kook as its latest global beauty ambassador, saying the partnership aims to bring the brand’s modern creativity and timeless identity closer to a new generation. The move quickly gained traction online, with fans celebrating another major fashion milestone for the global pop star. Jung Kook has emerged as one of the most influential figures in the global music scene, earning widespread recognition for his powerful performances, artistic versatility and cross-generational appeal. Through his solo career, he has topped international charts and solidified his status as a global pop icon, often praised for pushing creative boundaries both on stage and in the studio. Chanel said his bold and expressive approach closely aligns with the values pursued by Chanel Beauty. Thomas du Pre de Saint Maur, Chanel’s global fragWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times