Can GIRLSET's rebrand succeed where VCHA stalled?
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When JYP Entertainment announced that its first American-market girl group VCHA would return under a new identity in August, some saw it as a second chance, while others saw it as a final gamble. Now operating as GIRLSET, the group has reentered the competitive pop arena with a tightened four-member lineup and a new single, "Little Miss," raising the question that lingered quietly even before the girl group's rebrand: Can this team finally achieve the breakthrough that once seemed within reach? GIRLSET's path has been anything but linear. Formed through the 2023 survival program "A2K" as a joint project between JYP and Republic Records, the group debuted in January 2024 with considerable expectations and just as many doubts. The label positioned them as the earliest proof that the K-pop training model could be relocated and replicated overseas — with international members for an international market — but the discipline and polish of a Korean idol system. But the group's momentum stalled almost as quickly as it began. Member Kaylee paused activities for health reasons in March 2024, fWeiter zum vollständigen Artikel bei Korea Times
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Quelle: Korea Times