CJ Cheiljedang partners with Thai retailer CP Axtra for K-food expansion

Korean food company CJ Cheiljedang said Tuesday it has partnered with Thailand's largest retailer, CP Axtra, to expand its K-food business in Southeast Asian markets. CJ Cheiljedang signed a memorandum of understanding (MOU) with CP Axtra, an affiliate of Thai conglomerate CP Group, to introduce an expanded lineup of its "Bibigo" products through the Thai company's sales networks. CP Axtra operates more than 2,700 outlets under its Makro warehouse chain and Lotus' supermarket chain. The two companies plan to broaden their partnership into neighboring Southeast Asian markets, including Malaysia and the Philippines, where CP Axtra also has operations. Southeast Asia, including Thailand, is a key market for CJ Cheiljedang, with a combined population of around 690 million and strong economic growth potential. CJ Cheiljedang has pursued partnerships with local companies in major overseas markets to meet rising global demand for K-food products amid the growing popularity of K-pop, K-dramas and other Korean cultural content. The share of overseas sales of company within its overall business roseWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times