CJ Olive Young to open 1st US store in California next year

CJ Olive Young will open its first U.S. store in Pasadena, California, next May, the company announced Wednesday, as global interest in K-beauty continues to grow. The United States, the world’s largest beauty market and home to major retailers such as Sephora and Ulta Beauty, has become one of the most competitive battlegrounds for cosmetic brands. Against this backdrop, CJ Olive Young plans to introduce a K-beauty-focused store tailored to U.S. consumers. The Pasadena store will be located in a fashion- and beauty-focused district, targeting trend-conscious local millennials and Gen Z consumers. Pasadena, about 18 kilometers northeast of Los Angeles, is a small city with a high-income population and several research institutions, including the California Institute of Technology. Following the opening of its first store, CJ Olive Young plans to expand across California. The U.S. location will serve as a “K-beauty showcase,” offering products and experiential services based on data from Korean Olive Young stores and its global online mall. The company is in talks with more than 40Weiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times