Dongsuh Foods' Maxim celebrates over 40 years of consumer engagement

Since its debut more than four decades ago, Dongsuh Foods' flagship coffee brand Maxim has enriched consumers’ everyday lives by combining manufacturing expertise with a commitment to delivering happiness through “a good cup of coffee,” the core value behind Maxim’s continued success. In line with the growing “feelconomy” trend here, which emphasizes emotional satisfaction and experiential value over functional benefits, Maxim has broadened its happiness-focused brand message to include special consumer engagements. “Maxim has long stood by consumers, sharing its brand message of ‘happiness’ by offering unique and delightful experiences to their daily lives,” the company’s official said. “We remain dedicated to continuing to create special moments for people of all generations to enjoy Maxim together.” The recently launched special package, Color of Maxim, reimagines its signature lineups, Mocha Gold, White Gold and Supreme Gold, offering limited-edition merchandise, such as towels, slippers, chair covers and cups in their signature colors of yellow, ivory and oWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times