GCG Data Centers Announces New Positioning, Empowering Efficient Builds for Hyperscalers and Multi-tenant Providers
GCG delivers next-gen data center performance through trusted brands and customized solutions designed for real-world challenges
CHICAGO, Sept. 18, 2025 /PRNewswire/ -- Leading communication, power, and automation solutions partner GCG today announced the next evolution of GCG Data Centers, redefining how hyperscalers and colocation providers approach infrastructure. With more than 65 years of experience, GCG supplies a comprehensive portfolio of data center solutions—including low- and medium-voltage cabling, conveyance, custom prefabricated power whips, and value-added services—engineered for reliability, scalability, and speed.
GCG Data Centers' new positioning is focused on hyperscalers and multi-tenant providers, who are estimated to represent 95% of data center power demand by 2028. The company's cable and wire solutions are designed to streamline installation, minimize troubleshooting, and ensure compatibility across critical environments, supporting projects from hyperscale builds to modular deployments.
With an emphasis on flexibility and highly customized innovation, GCG Data Centers provides an alternative to the pervasive one-size-fits-all offerings that no longer keep pace with the ever-changing needs of today's data centers. From backbone to edge cabling, GCG supports data center infrastructure with industry-leading systems and components from top-tier brands, including in-house brands such as Paige®, Connect-Air®, and Cobra X-Flex®, and featured brands including Panduit®, nVent®, Legrand®, and many others.
"Today's data center environments demand solutions that are practical, repeatable, and ready to perform," said David Coleman, SVP, Data Centers & Intelligent Buildings at GCG. "At GCG, we focus on what matters most to our customers—speed, reliability, and a supply chain built on trusted partnerships. Our team understands the real-world constraints our clients face, and we're committed to delivering solutions that reduce complexity and simplify project delivery."
GCG Data Centers also supports customers with unique technical requirements, nontraditional timelines, site constraints, and specialized configurations not met by standardized solutions. The GCG Data Centers business model is designed to scale, pivot, and adapt in real time, ensuring that every project receives the attention and expertise it deserves.
GCG Data Centers benefits include:
Comprehensive Product Access
- One of the nation's largest wire and cable distributors
- Tens of thousands of SKUs across copper, fiber, connectivity, and automation
- Specialty solutions from trusted brands like the GameChanger Cable from Paige and BMS cabling from Connect-Air
Reliable Supply & Fast Delivery
- Nationwide distribution centers for quick, consistent fulfillment
- Large on-hand inventory to reduce back orders and project delays
- Strong supply chain partnerships to ensure continuity, even in tight markets
Engineering & Technical Support
- Custom solutions for complex applications
- Expert assistance with product selection, design, and troubleshooting
- Labeling, kitting, and staging for simplified project delivery
Value & Cost Savings
- New capacity for a demand-constrained market
- Access to alternative brands with faster lead times
- Scale buying power means competitive pricing and volume discounts
About GCG
GCG is a leading communication, power, and automation solutions partner that empowers organizations to build smarter, more resilient infrastructure. GCG serves more than 30 diverse markets with a blend of premier brands and custom solutions trusted by original equipment manufacturers, contractors, installers, and end users in mission-critical industries. With over $1 billion in annual revenue and 25+ distribution facilities across North America and Europe, GCG delivers solutions that solve today's challenges and shape tomorrow's opportunities.
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SOURCE GCG