Giovanni Eco Chic Beauty Introduces Biotin & Collagen Haircare Collection

6 Added SKUS Include Strengthening Shampoos, Conditioners, Smoothing Serum, Rebonding Oil and Restoring Mask

LOS ANGELES, July 8, 2025 /PRNewswire/ -- Giovanni Eco Chic Beauty, known as the hair care brand of the entertainment industry for its backstage popularity with pro stylists at the Emmys, Oscars, GRAMMYS, Tonys and 70 other productions, has added 6 biotin and collagen-enriched haircare products to their product catalog. Adding to the brand's 20+ collections, and created in response to consumer demand for 'beauty from within' products which have crossed over into topical products such as haircare, the line includes a strengthening shampoo and conditioner, leave-in conditioner, smoothing serum, restoring mask and rebonding oil. Giovanni products are available in 15,000 retailers in the U.S. and globally and online at GiovanniCosmetics.com and Amazon.com; the biotin and collagen products range from $10.00 to $21.99.

The key functional ingredients of the collection include biotin (which is Vitamin B7) and a vegetable collagen. Collagen is the most abundant protein in the human body; it's a structural protein for skin, bones, muscles, tendons, and ligaments. Other ingredients include various combinations of hyaluronic acid, pequi fruit oil, chia seed extract, radish root, watermelon, blueberry, kiwi, acai strawberry fruit extracts and filtrates, Vitamin E and coconut oil.

Seven-time Emmy-nominated celebrity hairstylist Dean Banowetz (@DBano / Hollywood Hair Guy®), who works on "American Idol" and celebrities such as Kelly Clarkson and Simon Cowell explains why he loves this line: "The Giovanni Biotin & Collagen Collection is a game-changer. It deeply cleanses, boosts shine, improves texture, tames frizz, and adds serious strength and protection, especially with the Restoring Hair Oil. It is best for anyone dreaming of picture-perfect hair but struggling with lackluster locks." His usage tips: "Just put a little bit of the leave-in conditioner on your hands. I like to rub this on my hand like it's lotion. Layer the products starting with shampoo, then conditioner, leave-in, serum, and finally the hair oil."

The added SKUs include:

BIOTIN & COLLAGEN RESTORING HAIR MASK - for all hair types, deeply conditions and seals in moisture, helps rebond split ends to create ultimate shine and manageability, detangles and revitalizes damaged hair for frizz control.

BIOTIN & COLLAGEN STRENGTHENING CONDITIONER - was formulated to moisturize and condition for manageability, naturally helps strengthen and improve hair texture and Infuses deep hydration into each strand for frizz control.

BIOTIN & COLLAGEN STRENGTHENING SHAMPOO - Lathers and deeply cleanses for shine, naturally helps strengthen and improve hair texture, infuses deep hydration into each strand for frizz control and is vegan friendly.

BIOTIN & COLLAGEN LEAVE-IN CONDITIONER - detangles tresses for manageability, defines styles, curls and waves, tames frizz and flyaways, naturally helps strengthen and improve hair texture, moisturizes and helps protect from heat-styling damage, enhanced with hydrating Hyaluronic Acid.

BIOTIN & COLLAGEN REBONDING & RESTORING HAIR OIL - Helps rebond & repair damaged tresses and protects and strengthens each strand.

BIOTIN & COLLAGEN STRENGTHENING SMOOTHING & STYLING HAIR SERUM - Helps improve hair texture, tame frizz, define style, protects and strengthens each strand.

About Giovanni Eco Chic Beauty™ - Born on the iconic Sunset Strip in 1979, Giovanni began as a vision from salon owner Arthur Guidotti, who crafted salon-quality formulations and shared them with studio stylists at MGM, Fox and Paramount. Arthur's son, Giovanni, then catapulted Giovanni to become the #1-selling hair care brand in the U.S. natural products industry (SPINs data) and built out their professional reputation with celebrity hairdressers. Today it is the brand that shampoos, nourishes, sculpts, and finishes celebrity tresses on more than 70 television, film, music, theatre productions and film festivals globally.

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SOURCE Giovanni Eco Chic Beauty