Global Hospitality Leader Sam Nazarian to Keynote 2025 Global Wellness Summit

The entrepreneur redefining luxury and longevity will join Fountain Life president Shawn Buchheit for a keynote conversation in Dubai

MIAMI, Sept. 23, 2025 /PRNewswire/ -- The Global Wellness Summit™ (GWS), the premier gathering of leaders in the $6.3 trillion global wellness economy, today announced that world-renowned entrepreneur and hospitality pioneer Sam Nazarian will deliver a keynote conversation with Shawn Buchheit, president and COO of Fountain Life, at the 19th annual Summit in Dubai, November 18–21, 2025.

Nazarian launched his career in 2002 with the founding of sbe Entertainment Group, the powerhouse hospitality brand behind SLS Hotels, Hyde Lounge, and Mondrian Hotels. In 2024, he introduced The Estate, a groundbreaking luxury longevity brand developed in partnership with Tony Robbins, Marc Anthony, and Richard Attias. Working with Fountain Life, a leader in advanced diagnostics, The Estate has ambitious plans: 15 hotels and residences and 10 longevity clubs by 2030, with the first club opening later this year in Los Angeles.

During their keynote, Nazarian and Buchheit will share their bold vision for the convergence of wellness, longevity, and hospitality—and how their partnership is poised to reshape the future of healthy living and luxury travel.

"Sam has always had an instinct for where culture and commerce intersect," said Susie Ellis, chair and CEO of the Global Wellness Summit. "With The Estate, he's leaping ahead again—creating not just hotels, but an entirely new category where longevity and luxury converge. Paired with Shawn Buchheit's leadership at Fountain Life, their vision is a powerful force shaping the future of wellness. In an industry often focused on quick wins, they're playing the long game—and that's exactly the kind of bold thinking we need right now."

Sam Nazarian commented: "In 2006 I created SLS Hotels, a brand both relevant and disruptive for the emerging lifestyle industry. Then, lifestyle was 'access'; now luxury is 'longevity.' The Estate will lead with luxury. In 2025, we are disrupting again, by bringing together global market leaders, providing a platform for the best ideas to surface, and giving them scale. We are not building medical hotels—we are building luxury hotels, residences and urban longevity clubs that are differentiated by a commitment to changing people's lives. I have the honor of working with titans I have always admired, who share the same vision. Tony, Marc and Richard have led globally celebrated careers of excellence and inspiration, rooted in philanthropy and love. Together with Shawn and Fountain Life's gold standard in preventative diagnostics, we have created a model that reimagines luxury hospitality as a catalyst for human optimization."

Shawn Buchheit, President and COO of Fountain Life, said: "At Fountain Life, our mission has always been to push the boundaries of what's possible in health, prevention, and longevity. Partnering with visionary leaders like Sam Nazarian allows us to integrate these advances directly into the fabric of luxury hospitality—seamlessly combining cutting-edge diagnostics and personalized health strategies with transformative guest experiences. Together, we're creating a future where optimizing your health is not a special occasion, but a lifestyle."

The 2025 Summit theme, "Longevity Through a Wellness Lens," will highlight one of the fastest-growing frontiers in health and wellness: extending both lifespan and healthspan. Alongside Nazarian and Buchheit, an array of global leaders will address topics including wellness travel, wellness real estate and design, beauty, sports, fitness, and investment opportunities.

The Summit will take place at the newly opened Mandarin Oriental Downtown Dubai. A list of confirmed speakers can be found on the GWS website here.

Registration is open—apply now, as rates go up October 1.

Accredited media can apply to attend here.

About the Global Wellness Summit:

The Global Wellness Summit brings together leaders and visionaries to positively shape the future of the $6.3 trillion global wellness economy. In addition to an annual conference, held at a different location around the globe, GWS also hosts annual in-person events such as the Wellness Real Estate & Communities Symposium and the Beauty & the Brain Symposium, along with virtual gatherings, including Wellness Master Classes and Wellness Sector Spotlights. The organization's Future of Wellness report forecasts the top wellness trends for the year ahead and is oft-quoted in the media. The 19th annual Global Wellness Summit will be held in Dubai, November 18-21, 2025.

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SOURCE Global Wellness Summit