Greenvit Introduces its Pure Aronia extract at Supply Side West

New study endorses Aronvit® aronia extract's antioxidant potential and positive impact on metabolic health and CVD risk 

LOMZA, Poland, Oct. 8, 2025 /PRNewswire/ -- Botanical nutraceuticals innovator Greenvit Sp. z o.o. announces the US launch of ARONVIT®, a clean-label, standardized extract of aronia berries (Aronia melanocarpa). Results of a recent pilot randomized human trial demonstrate the ingredient's positive impact on metabolic health. To serve this new market, the company opened a new headquarters and warehouse in Voorhees, NJ. ARONVIT® will be introduced at the upcoming Supply Side West show in Las Vegas, booth #5824.

Currently established as one of Greenvit's top selling, science-endorsed berry extracts in the EU, ARONVIT® arrives in the US in time to meet a surge of interest for the dark purple superfruit in North America. Poland is the world's leading cultivator of the aronia berries.

Tradition inspires innovation

The inspiration behind ARONVIT® is deeply rooted in Polish heritage. Aronia, often called "Polish black gold," is a superfruit with exceptional nutritional richness. Originally cultivated for its resilience and high concentration of bioactive compounds, it was valued in local communities as a natural support for immunity and vitality.

"The full wellness potential of the aronia berry is still being discovered in the US and around the world," explains Rafal Pietruszynski, Greenvit CEO. "Modern science confirms what people intuitively knew for generations, that aronia is one of the richest sources of natural polyphenols and antioxidants. ARONVIT® is a true superberry extract, combining heritage with science and innovation."

Not Just a pretty berry

ARONVIT® is sourced from special Nero-Eggert variety of aronia berries, developed by Piotr Eggert, a renowned specialist in aronia cultivation. This variety is recognized for its notable characteristics, including high yield capabilities and low bush height making it easier to harvest. It is Ideal for organic farming as it is naturally disease resistant. ARONVIT® standardized aronia extract is packed with valuable nutrients and its antioxidant properties are unmatched. The Piotr Eggert variety also boasts powerful antioxidant properties with naturally potent levels of flavonoids and other polyphenols (at 25%), including anthocyanins (15%) and proanthocyanidins (10%). Moreover, it is rich in vitamins C, E, and K, as well as minerals like iron and calcium.

Greenvit is currently the largest producer of aronia extract in the world. The five-generations down family-led company sources its aronia raw materials locally from trusted farmers who cultivate it in pristine surroundings known as the "green lungs of Poland". The company uses natural methods—without solvents or other harsh chemicals—to derive the highest content of anthocyanins and polyphenols possible. The freshly picked berries are delivered immediately to the company's state-of-the-art processing facility where they are processed into a highly concentrated powder extract.

Eco-friendly tech

Greenvit's gentle processing relies on a proprietary cold water extraction method and multi-steps membrane filtration called PureGreenLine™. It is free of chemicals and additives and purifies raw materials using only water to ensure the natural purity of the products. It allows maximum process efficiency and minimal waste. The remaining pulp is also upcycled operating on a zero-waste basis. The company powers the entire process with photovoltaic energy, combining efficiency with an environmentally friendly approach. The high-precision process is powered by solar energy and a closed-loop water system, leaving an ultra-low carbon footprint. PureGreenLine™ also preserves the natural compounds of plant materials ensuring extracts maintain their full potency and nutritional value.

Aronia resilience

Compared to other berry plants, aronia can withstand extreme temperatures—from as low as -35°C to high summer heat. It is low maintenance and disease-resistant by nature, as well as naturally resistant to many pests and diseases, reducing the need for pesticides. In addition, its flowers attract bees and other pollinators, supporting biodiversity.

"Our long-standing dedication to the cultivation, analysis, and scientific research of ARONVIT® and its wellness benefits has earned it a reference position in the United States Pharmacopeia (USP) as a US monograph for aronia extract. We are an official partner of the USP Donor Recognition Program," states Pietruszynski.

Aronia science

"Aronia berry is recognized for its high ORAC score as an antioxidant. In fact, it has one of the highest capacities of any berry for absorbing reactive oxygen species (ROS). Over time, ROS have been shown to damage DNA and disrupt cell structure and function, causing inflammation, which, as scientific research indicates, is inherent in metabolic diseases." explains Pietruszynski. "Studies of ARONVIT® have also demonstrated its positive impact on metabolic health and support of heart health."

ARONVIT®'s recent two-phase pilot randomized human trial¹, led by Patrycja Bloch, PhD, and published last April demonstrated its cardiovascular benefits after just six weeks of daily supplementation of 200 mg of ARONVIT®. Results showed significant reductions in total cholesterol, LDL cholesterol, and homocysteine in subjects diagnosed with elevated blood pressure levels or cholesterol. Liver enzyme alanine aminotransferase (ALAT) levels also decreased significantly, indicating its positive impact on liver function.

Further lab analysis confirmed ARONVIT's anti-inflammatory potential, as indicated by reduced pro-inflammatory cytokines and adhesion molecules in human blood vessel lining and blood-derived immune cells. Additionally, the extract exhibited strong antioxidant activity, as evidenced by a 40% reduction in ROS and increased production of nitric oxide (NO) production in cells. NO is important for blood vessel function as it regulates their dilation and relaxation.

ARONVIT® will be showcased at the upcoming Supply Side West expo on October 27-30, 2025. Visit Greenvit at their booth #5824 to discover aronia's treasures.

For more information, contact:

Company contact:
Greenvit
Agnieszka Szyszkowska
Marketing Manager
Email: marketing@greenvit.pl
Web: www.greenvit.pl
Web: www.aronvit.com 

Press Contact:
NutriPR
Liat Simha
Tel: +972-9-9742893
E-mail: liat@nutripr.com 
Web: www.nutripr.com

¹ Bloch P. et al.:  Cardiovascular benefits of standardized Aronia melanocarpa (Michx.) Elliot extract: Insights from a short-term pilot randomized human trial and cell culture studies. 2025, Journal of Functional Foods 127 (2025)

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SOURCE Greenvit