How 'Bon Appetit, Your Majesty' turned Yoona’s food fairy tale into a hit

In a crowded season of drama premieres, tvN’s “Bon Appetit, Your Majesty” is standing out for its rapid rise in popularity. Since its debut on Aug. 23, the series has steadily climbed in viewership and online buzz, driven not only by star power but also by a mix of inventive storytelling and cultural timing. “Bon Appetit, Your Majesty” follows a modern-day chef who travels back in time and encounters a ruthless monarch with a refined palate. Originally cast with Park Sung-hoon opposite Lim Yoon-a, also known as Yoona of Girls’ Generation, the production pivoted to Lee Chae-min after Park’s departure over social media controversy. According to Nielsen Korea, the drama opened with a 4.9 percent rating among paid households, trailing KBS2’s “Twelve,” which posted 8.1 percent in its 11th episode. But momentum shifted quickly: “Bon Appetit, Your Majesty” rose to 6.6 percent in its second episode, 7.6 percent in its third, and 11.1 percent by the fourth. Industry tracker Good Data Corporation also ranked it the most talked-about TV and OTT drama, with Im and Lee toppingWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times