Hyundai Steel opens converged media platform

Hyundai Steel has opened its official media website, called the Moment, in hopes of improving its brand awareness with the consolidated digital platform, the steelmaker said Monday. The new media room will serve as a content hub for the company, encompassing all of its digital content, including YouTube videos, Instagram images and all other promotional videos. The company launched the converged online platform with a view to delivering a consistent brand message and improving clients’ access to its corporate and steel-related information. Visitors can easily explore a wide array of stories related to the firm’s products, technologies, and environmental, social and corporate governance (ESG) initiatives through the intuitive and unified interface, the company said. The new website has broken with the typically conservative image of the steel industry by adopting a bold user interface approach. This reflects Hyundai Steel’s forward-looking vision and commitment to innovation, the company said. Key features for the online platform include a tag-based content classification system, intWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times