‘Just Makeup’ tops Coupang Play for 5 weeks — what’s behind its unexpected success?

Coupang Play’s competition show “Just Makeup,” which pitted 60 makeup artists against one another in an intense tournament, wrapped its season with the final winner announcement — and with an unlikely streak. The program held the No. 1 spot on the platform for five consecutive weeks, drawing in not only young female viewers but a growing number of male viewers as well. Producers say the key was simple: focus on the thrill of competition, not product promotion. “We used makeup as the theme, but we designed the show as a pure survival competition,” producers Park Seong-hwan and Shim Woo-jin said in an interview in Seoul’s Samcheong-dong on Tuesday, joined by the final top three artists: Paris Golden Hands (Kim Min), Oh DolceVita (Oh Hyun-jung) and Son Tail (Son Joo-hee). “There have been countless beauty shows introducing products. We didn’t want to repeat that.” A visual survival show with ‘clear-cut results’ The series debuted at a moment when global interest in K-beauty is high, and expectations rose early because it was the next survival project from Studio Slam,Weiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times