K-pop’s underdog era ends with the rise of wealthy trainees
A brief exchange between a security guard and a housekeeper over an intercom, announcing that "Madame is arriving" was unintentionally broadcast during a YouTube livestream by Annie (Moon Seo-yoon), a member of the new co-ed group Allday Project. The video spread quickly, and K-pop fans reacted with fascination, saying they felt like they were “indirectly experiencing the daily life of a real conglomerate family.” Annie is the granddaughter of Lee Myung-hee, chairman of Shinsegae Group, and the eldest daughter of Jung Yoo-kyung, president of Shinsegae. She joined The Black Label as a trainee in 2016 at the age of sixteen. It is the first time a direct descendant of a "chaebol," a conglomerate-owning family, has entered an agency as a trainee and debuted as part of a K-pop idol group. Children of wealthy families, such as Loren (Lee Seung-joo), son of Naver founder Lee Hae-jin, are increasingly attempting to become K-pop trainees. Since H.O.T.’s debut in 1996, the 28-year narrative of K-pop as a place where people of humble background could rise through talent and hard work has beWeiter zum vollständigen Artikel bei Korea Times
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Quelle: Korea Times