Keebler® Celebrates DC Studios' Big Screen Action Adventure "Superman" with New Limited-Edition Fudge Stripes Cookies
Consumers can enjoy the mixed-berry flavored cookies and visit OpenforMagic.comfor a chance to see the all-new "Superman" in theaters
PARSIPPANY, N.J., May 28, 2025 /PRNewswire/ -- Keebler® in partnership with Warner Bros. Discovery Global Consumer Products celebrates Superman's return to the big screen this summer with an epic new cookie innovation: Limited-Edition Keebler Superman Fudge Stripes.
Magically baked by Ernie and the elves in the Hollow Tree, these mouthwatering Strong Berry Fudge Stripes Cookies are drizzled with stripes of mixed-berry fudge and feature four unique designs that reflect the DC Super Hero, including the Superman S-Shield as depicted in the new film.
"We know our Fudge Stripes cookies help create special moments for families – from after-school snacks to weekend movie nights. That's why we're introducing this new summer flavor, giving families and Superman fans of every generation another delicious way to connect and create sweet memories," said Kim Thomas, Senior Brand Manager, Ferrero Cookies. "Our partnership with Warner Bros. Discovery allows us to make movie experiences more meaningful and draw a new generation of fans into the iconic franchises of Keebler and Superman."
Beyond the epic new cookie, fans can scan the QR code on the pack to unlock even more magic on Keebler's Open for Magic digital content hub and enter the Keebler® Superman™ Sweepstakes. Beginning June 1, families can unleash their inner superhero through a magical simulation game, inspired by Superman, where they rescue cookies in need for a chance to win two Fandango admissions ($30 value) to see Superman in theaters. See below for more details.
Shop Limited-Edition Keebler Superman Fudge Stripes at retailers nationwide for a suggested retail price of $4.80.
"Superman" from Writer/Director James Gunn soars into theaters and IMAX® nationwide on July 11, 2025, and internationally beginning 9 July 2025, distributed by Warner Bros. Pictures.
About Keebler®
The Keebler Elves make more than 30 varieties of delicious cookies and sweet treats made from quality ingredients, including the classic Fudge Stripes™, Chips Deluxe®, Sandies® and more. Ernie and the Elves bring magic to family moments by delighting cookie lovers. Keebler® cookies are available at mass, grocery, and convenience stores nationwide. For additional information, please visit Keebler.com and stay connected with Keebler on social (Instagram, Facebook, X, Pinterest and YouTube).
About Ferrero®
Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world's largest sweet-packaged food companies, with over 35 iconic brands sold in more than 170 countries. The Ferrero Group brings joy to people around the world with much-loved treats and snacks including Nutella®, Kinder®, Tic Tac®, and Ferrero Rocher®. More than 47,000 employees are passionate about helping people celebrate life's special moments. The Ferrero Group's family culture, now in its third generation, is based on dedication to quality and excellence, heritage and a commitment to the planet and communities in which we operate.
Ferrero entered the North American market in 1969 and has grown to more than 5,400 employees in 15 plants and warehouses, and eight offices in North America across the United States, Canada, and the Caribbean. It has expanded its presence and portfolio with the addition of iconic brands such as Butterfinger®, CRUNCH®, Keebler®, Famous Amos®, Mother's Cookies®, and other distinctive cookie and chocolate brands. Follow @FerreroNACorp on Twitter and Instagram. wwww.ferreronorthamerica.com.
About Warner Bros. Discovery Global Consumer Products
Warner Bros. Discovery Global Consumer Products (WBDGCP), part of Warner Bros. Discovery's Revenue & Strategy division, extends the company's powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBDGCP partners with best-in-class licensees globally on award-winning toy, fashion, home décor and publishing programs inspired by the biggest franchises from Warner Bros.' film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBDGCP is one of the leading licensing and retail merchandising organizations in the world.
About "Superman"
"Superman," DC Studios' first feature film to hit the big screen, is set to soar into theaters worldwide this summer from Warner Bros. Pictures. In his signature style, James Gunn takes on the original superhero in the newly imagined DC universe with a singular blend of epic action, humor and heart, delivering a Superman who's driven by compassion and an inherent belief in the goodness of humankind. DC Studios heads Peter Safran and Gunn are producing the film, which Gunn directs from his own screenplay, based on characters from DC, Superman created by Jerry Siegel and Joe Shuster.
The film stars David Corenswet ("Twisters," "Hollywood") in the dual role of Superman/Clark Kent, Rachel Brosnahan ("The Marvelous Mrs. Maisel") as Lois Lane and Nicholas Hoult (the "X-Men" movies, "Juror #2") as Lex Luthor. The film also stars Edi Gathegi ("For All Mankind"), Anthony Carrigan ("Barry," "Gotham"), Nathan Fillion (the "Guardians of the Galaxy" films, "The Suicide Squad"), Isabela Merced ("Alien Romulus"), Skyler Gisondo ("Licorice Pizza," "Booksmart"), Sara Sampaio ("At Midnight"), María Gabriela de Faría ("The Moodys"), Wendell Pierce ("Selma," "Tom Clancy'sJack Ryan"), Alan Tudyk ("Andor"), Pruitt Taylor Vince ("Bird Box") and Neva Howell ("Greedy People").
"Superman" is executive produced by Nikolas Korda, Chantal Nong Vo and Lars Winther. Behind the camera, Gunn is joined by frequent collaborators, including director of photography Henry Braham, production designer Beth Mickle, costume designer Judianna Makovsky and composer John Murphy, along with composer David Fleming ("The Last of Us") and editors William Hoy ("The Batman") and Craig Alpert ("Deadpool 2," "Blue Beetle").
DC Studios Presents a Troll Court Entertainment/The Safran Company Production, A James Gunn Film, "Superman," which will be in theaters and IMAX® nationwide on July 11, 2025, and internationally beginning 9 July 2025, distributed by Warner Bros. Pictures.
NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE DOES NOT INCREASE YOUR CHANCES OF WINNING. Open only to legal residents of the 50 United States and D.C. who are 18 years of age or older with a valid email account as of the date of entry. Sweepstakes begins at 12:00:00 a.m. ET on 6/1/25 and ends at 11:59:59 p.m. ET on 7/31/25. Unclaimed Instant Win Prizes not awarded. For complete details, including entry, prize claim and prizing details, see Official Rules available at www.supermansweepstakes.com. Sponsor: Ferrero U.S.A., Inc., Parsippany, NJ 07054.
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SOURCE Ferrero North America