Korea Beauty Festival draws record 145,000 international visitors

The Korea Beauty Festival attracted a record 145,000 visitors from 151 countries during its month of events, according to the Visit Korea Committee (VKC) Tuesday. Organized by the Ministry of Culture, Sports and Tourism, the VKC and the Korea Tourism Organization, the monthlong event concluded on July 18, reflecting growing international interest in Korean hair care and makeup, fashion, health and wellness. This year’s turnout marks a 30 percent increase in attendance compared to last year, underscoring Korea’s growing status as a worldwide beauty and lifestyle leader. A total of 527 companies took part — 128 more than 2024 — signaling broad industry engagement across beauty, travel and shopping sectors, the committee said. The festival launched on June 19 with an opening ceremony at Dongdaemun Design Plaza’s K-Beauty Town and rolled out a series of immersive events at key Seoul destinations, including Myeong-dong, Hongdae, Seongsu, Dongdaemun, Cheonggye Stream and Gangnam. Attractions ranged from one-on-one business consultations and hanbok (traditional Korean clothing) experiWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times