Korea to mandate labeling of AI-generated content to counter fake ads

The government will require online platforms to label content generated by artificial intelligence (AI) in a bid to curb the rapid spread of fake and exaggerated advertisements. During a policy coordination meeting held Wednesday, the government announced a set of measures to curb the influx of deceptive advertising disrupting the market through the use of generative AI and other digital tools. The move comes as advertisements using fabricated experts or celebrity deepfakes have been spreading on social media platforms, particularly in the food and pharmaceutical sectors. Recently, social media platforms have seen advertisements featuring AI-generated doctors recommending supplements or medications, misleading consumers into believing that they are endorsed by medical professionals. Some cases have even involved deepfakes of celebrities. According to the Ministry of Food and Drug Safety (MFDS), there were 58,782 cases of AI-generated online ads for food and drug products in 2021, and the figure increased to 96,762 last year. As of September this year, 68,952 cases had already been detectWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times