Lansinoh and b.box Bring a Fresh, Forward-Thinking Approach to Infant and Toddler Feeding

New Limited Edition Collection of Sippy Cups Combines Trusted Feeding Innovation with Intuitive, Design-Forward Functionality

ALEXANDRIA, Va., Oct. 1, 2025 /PRNewswire/ -- Lansinoh®, a leader in breastfeeding and maternal care for over four decades, today announced a new collaboration with award-winning Australian brand, b.box®, to introduce a comprehensive line of sippy cups designed to simplify the transition from breastfeeding and bottle feeding to toddler drinking. This limited edition collection, which marks Lansinoh's expansion into toddler feeding, combines the brand's trusted clinical heritage of supporting moms with b.box's design-forward functionality to offer a fresh approach to infant and toddler feeding, and is designed to make feeding easier and more fun. 

The collection features a comprehensive line of interchangeable products, including the Time to Sip Starter Set, a four-in-one solution that supports every feeding stage from 3 months to toddlerhood. The innovative set features a single base with four interchangeable lids, taking families from nipple to spout to straw to open cup – with ergonomic developmental benefits at every stage.

Highlights of the Time to Sip Starter Set include:

• One cup with four interchangeable lids for every stage of your baby's feeding journey
• Lansinoh's award-winning NaturalWave® Nipple for an easier transition from bottle to sippy cup (3m+)
• Soft spout lid that's gentle on baby gums (4m+)
• b.box's award-winning weighted straw sippy cuplid for leakproof sipping at any angle (6m+),
  • The b.box + Lansinoh Sippy Cup recently won the 2025 Good Housekeeping Parents Award in the "Best in Toddlers" category
• b.box's award-winning training cup lid with see-through top and rim flow design to mimic big-kid drinking (12m+)
• Easy grip handles made for little hands to encourage independent sipping
• Dishwasher safe, made without BPA/BPS materials
• Mix-and-match colors for fun personalization

Each component has been carefully designed to eliminate the frustrations that many parents face – like leaky lids, hard-to-clean straws, or unattractive designs, ensuring both form and function are never compromised. 

"Parents should not have to choose between function and style," said Julie Kelly, President, North America at Lansinoh Laboratories. "The Time to Sip Starter Set is designed for real life use: leak-proof, easy to clean, and intuitive for developing babies and toddlers. We are especially excited about this launch because it allows us to support families during the important transition from breastfeeding and bottle feeding to sippy cup. This collection with b.box strengthens Lansinoh's legacy of showing up for moms and their children at every milestone."

This launch marks more than a product release – it's the introduction of a new innovative collaboration between two category leaders, both founded by moms. Expert designed and mom approved, the Time to Sip system reflects Lansinoh's trusted clinical background and b.box's intuitive product engineering. 

"At b.box, we believe great design should make parenting easier and more fun and should support families as they transition through every stage of their feeding journeys. Partnering with Lansinoh allowed us to pair our unique design innovation and signature style with their trusted feeding expertise to create a solution that truly evolves with the family," said Dannielle Michaels, Co-founder and CEO of b.box. "This collection empowers parents to select products that prioritize functionality– without compromising on personality or performance."

The Time To Sip Starter Set is now available on Amazon with a suggested retail price of $19.99. Additional sippy, spout, and training cups are available in a variety of colors, starting at $7.99. Through this collaboration, Lansinoh and b.box also have a new teether for continued oral development, with a suggested retail price of $8.99. 

For more information about Lansinoh's full portfolio of products, visit www.lansinoh.com or follow @LansinohUSA on Instagram, TikTok, YouTube, and Facebook.

About Lansinoh®:
For over 40 years, Lansinoh® has been building a community that understands what moms go through, creating calm, comfort, and connection every step of the way. From its first product, the award-winning Lanolin Nipple Cream, Lansinoh has expanded to a full range of innovative products that grow with moms and babies, so they can love their time together. The brand's products are available in over 60 countries worldwide.

About b.box®:
b.box is an award-winning Australian company designing baby, toddler and kids essentials that make family life easier. Founded in Melbourne in 2007 by two moms, Dannielle Michaels and Monique Filer, the idea began on a flight when Dan struggled to change her baby. Their solution, the world's first all-in-one portable change station, set the tone for a brand built on smart, practical design.

Whether it's heading out of the house, tackling mealtime, or giving kids the tools to be more independent, each product blends function, fun, and thoughtful design. Loved by parents in more than 65 countries, b.box has sold over 17 million sippy cups and earned a loyal following for its bento-style lunchboxes.

Media Contact:
Dan Pettine
Director, PR
dpettine@a-g.com
484-941-1097

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SOURCE Lansinoh