LG opens showroom for ultra-premium home appliances
LG Electronics opened a showroom Wednesday for SKS, its premium home appliance brand, aiming to attract affluent consumers with ultra-premium built-in appliances that seamlessly blend cutting-edge technology and design elegance. Located in Nonhyeon, southern Seoul, the SKS showroom has reopened after a five-month renovation to offer a new brand experience following its rebranding from Signature Kitchen Suite to SKS in September. The showroom originally opened in 2017. Occupying a 1,918 square-meter space in the upmarket area, the six-story building features 10 themed exhibition zones, each designed with distinct interior concepts. The space showcases the premium lifestyle made possible by SKS' built-in appliances, which blend refined design with advanced performance. The showroom was designed by architect Min Sung-jin, best known for projects such as Ananti Namhae and Sagewood Golf & Resort Hongcheon, to showcase the brand’s harmony with premium interiors to create a sophisticated and high-end aesthetic throughout the space. The showroom features SKS' top-of-the-line refrigerators, oveWeiter zum vollständigen Artikel bei Korea Times
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Quelle: Korea Times
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