Martin Sorrell discusses Sydney Sweeney 'jeans' ad, Korean market

American Eagle's campaign featuring actor Sydney Sweeney, which ran with the tagline "Sydney Sweeney has great jeans," sparked one of the biggest controversies in the global advertising industry this year. While people in the United States discussed whether the ad promotes eugenics, U.S. President Donald Trump and his aides reacted to the debate by showing their support for the ad and the actor. Widely seen as a legendary figure in the advertising industry, Martin Sorrell also responded to the controversy during a recent interview with The Korea Times, saying the ad reflects a "swingback from wokeism." "What's happened under Trump, clearly there's been a swing away from that," he said. "If you look at how Mark Zuckerberg has shifted his political views and Facebook's, and compare what he was doing under Biden or before Biden to what he is doing now under Trump, they are very different." The British businessman did not judge whether American Eagle's ad was promoting the idea of genetic superiority. However, he described such a shift in the political landscape as moving back to "much more"Weiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times