Move Over Skincare: Gen Z Is Obsessed With Aesthetic Oral Care And MySmile Is Leading the Glow-Up

LOS ANGELES, Dec. 15, 2025 /PRNewswire/ -- Skincare isn't the only beauty essential topping Gen Z's routines anymore. Oral care has officially joined the aesthetic revolution, and MySmile is the brand at the center of it. With TikTok and Instagram buzzing over whitening transformations, ultraclean bathroom shelfies, and chic dental kits, MySmile is rewriting what it means to care for your smile.

Fueled by viral creator content and rising demand for design-forward self-care, MySmile has expanded far beyond its website and Amazon roots. The brand is now available across major retailers, including Target, Walmart, Ulta, Macy's, Kohl's, and even Best Buy, making it easier than ever for consumers to upgrade their routine with products that look good and deliver strong results.

"Oral care has become the new skincare," says Bobby Jacobs, MySmile spokesperson. "Gen Z wants products that are effective, aesthetic, and fit seamlessly into their daily rituals. Our mission is to make pro-level whitening accessible for every lifestyle — and the overwhelming response from customers and retailers shows just how big this movement has become."

The MySmile Product Line Driving the Glow-Up

1. MySmile Original Teeth Whitening Kit — The Iconic Best-Seller

The hero product that sparked MySmile's viral moment.

• Delivers professional-level whitening at home
  
  
• Designed for sensitive teeth with enamel-safe formulas
  
  
• Loved by creators for dramatic before-and-after results
  
  
• Sleek, minimal packaging that looks luxe on any bathroom counter

This kit is a staple in "glow-up routine" videos and consistently sells out thanks to its reliability and camera-ready results.

2. MySmile Whitening Strips — Invisible, Flexible, and Gen Z–Approved

Perfect for on-the-go whitening or a quick refresh.

• Thin, comfortable strips that don't slip or feel gummy
  
  
• Ideal for students, travel, or teeth maintenance
  
  
• Trending in "driven to school with me" and "study day routine" TikToks
  
  
• Affordable entry point for first-time whiteners

Creators love the simplicity — they can film, scroll, or get ready while whitening without even thinking about it.

3. MySmile Whitening Pen — Pocket-Sized Confidence

A beauty bag essential for everyday touch-ups.

• Twist-and-apply design for fast, targeted whitening
  
  
• Great for coffee drinkers, iced matcha lovers, and anyone who touches up on the fly
  
  
• Fits seamlessly into GRWM, travel content, and "day in my life" videos
  
  
• Aesthetic pastel design makes it ultra-IG-friendly

The pen's convenience has made it a favorite among influencers who want their smile to stay bright between shoots or events.

MySmile believes beauty should flex to fit your lifestyle, not the other way around — which is why the line offers deep whitening for bold, transformational results, gentle formulas for sensitive teeth, quick-refresh products for effortless daily maintenance, and aesthetic minimalist packaging that looks stunning on any vanity. It's an inclusive approach that vibes perfectly with Gen Z: your smile routine can be as simple or as glam as you want it to be.

The Future of Beauty Looks Bright — Literally

With millions of views across TikTok and Instagram, a fast-growing retail presence, and a community that continues to champion the brand, MySmile is helping define the next era of oral care: elevated, accessible, and undeniably aesthetic.

About MySmile

MySmile is a global leader in at-home oral care, offering premium teeth whitening kits, natural toothpaste, non-sensitive whitening strips, professional-grade water flossers, and more. With millions of users worldwide, MySmile is committed to delivering safe, effective, and confidence-boosting solutions that make oral care enjoyable, accessible, and transformative.

For Media Contact:
Contact Winnie, Digital Marketing Manager at winnie@mysmilesteeth.com

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SOURCE MySmile Oral Care Inc.