Oikos® Revolutionizes the Shake Aisle with Launch of All-New Shelf-Stable Protein Shakes to Fuel Your Everyday, Get-Strong Hustle
New Ready-to-drink Oikos Protein Shakes come in three flavors featuring complete protein and prebiotic fiber, delivering delicious nutrition on-the-go
WHITE PLAINS, N.Y. and LOUISVILLE, Colo., May 13, 2025 /PRNewswire/ -- Nearly three quarters of Americans (71%) want to consume more protein1, but finding a convenient, delicious and nutrient-packed option to fit their busy lifestyles isn't always easy. Oikos® — the #1 high protein yogurt brand known for its protein-packed yogurt cups, drinks and shots — is shaking up the protein category by stepping outside the dairy aisle for the first time with the debut of Oikos Protein Shakes: a new line of no compromise, shelf-stable protein shakes that are right on pace with your everyday, get-strong hustle. Free from artificial sweeteners and boasting prebiotic fiber, Oikos Protein Shakes stand out amidst the booming category and offer consumers a bold new option to fit more of their goals, from a brand they already know and love.
Whether you're looking to support muscle recovery after a workout or need an afternoon boost while you wait in the school pick-up line, Oikos Protein Shakes will up your shake game. Oikos Protein Shakes are packed with nutrition and are ready to drink straight from the bottle — no mess, fridge space or elaborate recipes required. Each ready-to-drink 12 fl oz bottle is gluten free and contains:
- 30g of complete protein to help support strong muscles* and keep you feeling full
- 5g of prebiotic fiber to support digestive health**
- No artificial sweeteners
- 1g of sugar and 0g added sugar***
- Key vitamins A & D for immune system support
"Protein isn't just a necessity for gym-goers looking to up their gains — it's also for people with on-the-go lifestyles who are looking for an easy and convenient way to incorporate a nutritious protein boost into their everyday hustle," said Rafael Acevedo, President/GM of Yogurt at Danone North America. "As someone who starts most mornings with a run before diving into my day, I know the difference that a high protein, post-workout snack makes in keeping my momentum going strong throughout the morning. And since Oikos protein shakes have prebiotic fiber and no artificial sweeteners, we're excited to introduce this nutritious option to the protein category for people who want to feel powerful from the inside out."
Oikos Protein Shakes are available in three delicious flavor varieties, including:
- Oikos Protein Shake Chocolate: Oikos does everything big and strong, including its bold chocolate flavor. This is chocolate the way you want it.
- Oikos Protein Shake Vanilla: Meet the vanilla flavored shake that's a perfect mix of sweet, smooth and strong. This is how vanilla lives its best life.
- Oikos Protein Shake Salted Caramel: A little salty, a little sweet and a whole lot of strong. That's salted caramel, Oikos-style.
Oikos Protein Shakes will begin rolling out on Amazon and select retailers including Kroger, Wakefern, HyVee & CVS, nationwide, in the Protein Shake aisle this May, with additional retailers rolling out this summer, including at Walmart, Costco, Target and more.
For additional information on Oikos Protein Shakes and to find a retailer near you, visit OikosYogurt.com.
* Protein and exercise help fuel strong muscles as part of a balanced diet
** Prebiotics feed the good bacteria in the gut as part of a balanced diet
*** Not a low-calorie food
About Oikos®
Oikos® is a part of Danone North America, one of the world's largest B Corps ™, and is committed to making nutritious, high-protein options because STRONGER MAKES EVERYTHING BETTER®. Oikos® knows protein, and has something for anyone looking to fuel their strength no matter where you are in your journey. For people looking for the perfect protein-filled yogurt snack - Oikos Triple Zero® is a high protein nonfat yogurt with zero grams of added sugar*, zero artificial sweeteners and 0% fat, Oikos Pro® is a protein-packed, crave-worthy post-workout option and Oikos REMIX™ takes protein to the next level with bold taste and added mix-ins. For people looking for an on-the-go drinkable boost of protein, Oikos Protein Shakes ®, our first-ever shelf-stable ready to drink shake featuring complete protein and prebiotic fiber, and Oikos Pro® Shots and Pro Drinks, deliver high protein, flavor, essential amino acids and vitamins B2, B6 and B12 with zero grams of added sugar*. We see your strength and boldly power all the strengths that make you feel unstoppable every day.
About Danone North America
Danone North America is a purpose-driven company and an industry leader in the food and beverage category. As a Certified B Corporation®, Danone North America is committed to the creation of both economic and social value, while nurturing natural ecosystems through regenerative agriculture. Our strong portfolio of brands includes: Activia®, DanActive®, Danimals®, Dannon®, evian®, Follow Your Heart®, Happy Family® Organics, International Delight®, Light + Fit®, Oikos®, Silk®, So Delicious® Dairy Free, STōK® Cold Brew Coffee, Too Good & Co™, and YoCrunch®. With approximately 6,000 employees and 15 production locations across the U.S. and Canada, Danone North America's mission is to bring health through food to as many people as possible. For more information on Danone North America, visit danonenorthamerica.com.
Contact:
Zach Stevens
ZStevens@webershandwick.com
1Source: 2024 IFIC Food & Health Survey
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SOURCE Danone North America