PACKSIZE EFI X5 NOZOMI DELIVERS PERSONALIZATION BY THE BOX FOR ECOMMERCE AND RETAILERS

Co-developed with EFI, the world's first fully automated, on-demand, printed, erected box solution goes to market with unmatched speed, sustainability, and customer engagement opportunities

SALT LAKE CITY, Sept. 29, 2025 /PRNewswire/ -- Packsize®, the market leader in sustainable, right-sized, on-demand packaging, today announced the launch of the X5 Nozomi, developed in collaboration with EFI™, a global leader in digital imaging innovation.

The X5 Nozomi is the first solution in the market to integrate high-quality, full-color on-box, on demand print with fully automated, right-sized box production in a single machine that can be run by one operator. The technology builds on the proven speed, cost savings, and sustainability of the Packsize X5 by adding direct-to-box printing capabilities from EFI. This enables brands to produce custom-printed, right-sized boxes on demand at speeds as fast as six seconds per box, while also unlocking exciting new avenues for marketing, cross-selling, and customer engagement.

"The X5 Nozomi represents the next phase in packaging innovation," said David Lockwood, CEO of Packsize. "By integrating right-size packaging, and high-quality single pass print in a single workflow, we open the opportunities to unlock the value of traditional packaging to create powerful brand engagement. This technology will enable ecommerce and retail companies to more effectively meet operational goals, advance sustainability commitments, and elevate their customer experience."

The X5 Nozomi expands Packsize's proven solutions to create a new customer touchpoint with the box. It enables users to print vibrant imagery, brand elements and personalized messaging directly on every right-sized box. The result makes the box a powerful marketing and customer experience tool that can drive cross-selling through on-box advertising, creating lucrative revenue opportunities with third-party partners, while elevating packaging from plain monochrome to high-impact color. This technology enables targeted communication at the moment of delivery or unboxing allowing companies to engage customers in a more meaningful and memorable way.

Additionally, the X5 Nozomi goes beyond marketing and customer engagement to deliver significant operational advantages: printing shipping details, product information, and regional regulatory labels directly on the box, eliminating the need for separate labeling that typically slows down fulfillment. This streamlines SKU management, reduces manual handling, and enables greater automation of repackaging workflows for retailers, ecommerce businesses, and consumer packaged goods (CPG) and fast-moving consumer goods (FMCG) brands.

"Digital print transforms a box into a powerful, often-overlooked opportunity for brands – particularly consumer packaged goods – and retailers, as well as 3PL companies," said Frank Pennisi, CEO of EFI. "When you combine Packsize's technology with EFI's ability to deliver vivid, full-color custom graphics at speed, you create a differentiated solution that not only simplifies operations through in-line production, but also elevates the customer experience with memorable, personalized packaging."

The X5 Nozomi significantly boosts fulfillment center efficiency by producing up to 570 right-sized boxes per hour. By generating the exact box size needed for each order, it eliminates waste from oversized packaging, reduces the need for filler materials like air pillows and improves sustainability by shrinking the cubic volume of shipments, lowering emissions by enabling up to 66% more boxes per freight load. Also, the X5 Nozomi eliminates having to affix shipping and regional regulatory labels as this content can be directly printed on each box.

About Packsize
Packsize transforms how businesses and their customers experience packaging – from packing to unboxing. Since introducing Right-sized Packaging on Demand in 2002, Packsize has become a recognized supply chain and sustainable packaging industry leader in North America, Europe, and the Asia-Pacific. As a partner and trusted advisor, Packsize unlocks the hidden potential in its customers' supply chain and creates custom packaging process flows that consider every step – from the warehouse floor to the customer's hands. Packsize is reimagining packaging and accelerating the path to a more sustainable future. Follow Packsize on LinkedIn. 

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SOURCE Packsize