Perspire Sauna Studio Accelerates U.S. Expansion with Multi-Unit Franchise Agreements
New Studios to Open in Connecticut, Florida, New Jersey, New York, Southern California, and Virginia.
COSTA MESA, Calif., Sept. 19, 2025 /PRNewswire/ -- Perspire Sauna Studio, the country's largest sauna franchise specializing in full spectrum infrared sauna (IR), red-light therapy (RLT), and contrast therapy with SNØ showers, continues its rapid expansion with five signed multi-unit franchise agreements in Connecticut, New York, Florida, Southern California, and Virginia and a grand opening in Middletown, N.J. The latest deals will bring a total of 15 new studios to these high-opportunity markets, signaling continued growth for the brand as demand for science-backed wellness continues to rise nationwide.
Each upcoming studio will be independently owned and operated by mission-driven entrepreneurs who share Perspire's commitment to delivering accessible, results-oriented wellness experiences through full-spectrum infrared sauna, red-light therapy and contrast therapy. Nearing 100 studios open and over 200 in development across the country, Perspire is building major momentum to meet the rapidly expanding consumer demand for science-backed wellness solutions.
Connecticut
Territories include Stamford, Greenwich, and Darien.
The latest deal in Connecticut is spearheaded by Ben Mesfin, who has spent most of his career as a leader in the technology industry and an investor in small businesses, and is passionate about wellness. He is focused on bringing the many benefits of high-quality infrared sauna experiences as part of a wellness routine to Fairfield County. Mesfin was first introduced to Perspire through a franchise consultant. Initially unfamiliar with infrared sauna therapy, he and his wife visited Perspire and were immediately impressed by its unique benefits and serene atmosphere.
Florida
Territories include Odessa and Palm Harbor.
Damon Moorer is bringing two Perspire Sauna Studio locations to Tampa, Fla., with studios planned for Palm Harbor and Odessa. A former banking executive and CEO, Moorer transitioned from corporate leadership to entrepreneurship after experiencing Perspire firsthand. He was drawn to the brand's spa-like design, science-backed therapies, and strong business model. With deep community roots and a passion for wellness, Moorer plans to open his first location in 2026.
New York
Territories include Southampton, Riverhead, and Lake Grove.
Jean-Sébastien Brettes is bringing three Perspire Sauna Studio locations to Suffolk County on Long Island, including the Hamptons. A former commercial producer turned wellness advocate, Brettes was looking to transition from a high-stress routine to something that aligns more with his holistic wellness focus. In addition to his Perspire ownership, he now leads meditation workshops and fasting retreats. Influenced by his French and West African upbringing, he emphasizes design, energy, and ritual in wellness. Drawn to Perspire's science-backed approach and brand support, Brettes plans to open his first studio in 2026.
Southern California
Territories include Chino Hills, Eastvale, and Anaheim Hills.
Wellness enthusiast and former Pilates studio operator Adylene Reyes, alongside her father and entrepreneurial partner Juan Nunez, will lead a three-unit expansion in southern California starting with the opening of the Chino Hills location. Reyes was introduced to infrared therapy through her parents and now uses it personally for workout recovery and mood elevation. Nunez, a finance professional, has previous experience in labor contracting and was drawn to Perspire's mission of making high-quality, science-backed wellness more accessible.
Virginia
Territories include Clarendon, Tysons, and Alexandria.
Local entrepreneurs Michael Sobhi and Michael Baffa are leading Perspire Sauna Studio's expansion across Northern Virginia, with plans to open locations in Tysons, Clarendon, and Alexandria. The business partners have already introduced Perspire to the DMV with a Falls Church studio and are both passionate about deepening the brand's presence in the region. Sobhi incorporates red light therapy, cold plunge showers, and infrared sauna into his daily wellness routine, and his personal experience with these therapies inspired the duo's commitment to making them accessible to their community.
New Jersey
One territory opening in Middletown.
Local entrepreneurs Jen Marin and Ronald "RJ" Vitta are bringing Perspire Sauna Studio to Middletown, NJ with a grand opening in Q4 of 2025. Vitta, a Monmouth County native who grew up here, has 12 years of corporate finance experience and was inspired by the brand's mission of leaving every guest feeling better than when they arrived. He's eager to give back by bringing something special to the county that helped raise him. Marin, with a background in broadcast journalism and corporate communications, was drawn to Perspire after discovering how infrared sauna, red light therapy and contrast therapy help people reach an optimal level of health and well-being. Together, they envision their studio as a wellness hub where members can experience these healing benefits while connecting with other like-minded individuals.
A new era of wellness with infrared sauna, red-light and contrast therapies
There are a variety of benefits that members of Perspire Sauna Studio experience with regular infrared sauna, red-light therapy and contrast therapy use:
- Preventative wellness
- Improved physical recovery
- Boosted immune system responsiveness
- Rejuvenated and clearer skin
- Improved sleep
Perspire Sauna Studio has taken an active role in advancing the research behind the modality's full range of health capabilities, which has proven a significant selling point for those looking to get involved with an impactful brand that's making holistic health more widely accepted, accessible, and comprehensive than ever.
"These new franchisees reflect the heart of our brand as people who are passionate about wellness and committed to helping their communities feel better every day," said Lee Braun, Founder and CEO of Perspire Sauna Studio. "Their dedication to helping people feel better in their everyday lives is what our brand is all about, and we're proud to support them as they bring Perspire to new communities across the country."
With nearly 100 studios open and 275 franchise licenses awarded, Perspire is actively seeking single- and multi-unit/multi-brand franchisees in key markets across the country. To learn more about franchising with Perspire Sauna Studio, visit www.perspiresaunastudio.com/franchise.
About Perspire Sauna Studio
Perspire Sauna Studio is the fastest-growing infrared sauna and red-light therapy franchise in the U.S. The science-based, technology-driven wellness company provides guests a modern-day experience to a centuries-old practice through elevated infrared (IR) sauna and red-light therapy (RLT). The brand was established in 2010 by Founder & CEO Lee Braun, to expand into major markets throughout the U.S. and further instill its vision of making the infrared sauna experience accessible to all. The company has opened nearly 100 studios and awarded 275 franchise licenses, around the U.S. To learn more about the brand's services or franchising opportunities, visit www.perspiresaunastudio.com.
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SOURCE Perspire Sauna Studio