Protein Pints' Rapid & Explosive Growth Disrupts Ice Cream Expectations Nationwide

GRAND RAPIDS, Mich., May 28, 2025 /PRNewswire/ -- Protein Pints, the innovative protein-packed ice cream brand, is rapidly disrupting the frozen dessert aisle with a unique offering that resonates strongly with today's health-conscious consumers. The brand is experiencing explosive growth fueled by exceptional sales velocities, surpassing many established ice cream brands, and overwhelmingly positive consumer feedback on its delicious, guilt-free indulgence. This surge in popularity underscores a significant consumer shift towards high-protein, health-forward alternatives in traditionally indulgent categories.

Fueling this momentum, Protein Pints is in the midst of unprecedented massive national retail expansion. During this month the brand has launched all five of its delicious varieties in Target stores nationwide as well as a rollout into all Albertsons/Safeway stores across the country. Further underscoring its rapid traction, Protein Pints is expanding into all Sprouts Farmers Market locations in the country, building on a successful test at select Sprouts stores earlier this year.

This aggressive retail strategy follows the brand's successful launch into all Kroger family of stores in March and key regional grocery store rollouts in April, including Woodman's Markets, Fresh Thyme Market, and H-E-B. As a result of this remarkable growth trajectory, Protein Pints' availability will skyrocket from a modest 14 stores solely in Michigan in 2024 to approximately 8,000 stores nationwide by the end of this month.

Founded just two years ago by young entrepreneurs Paul Reiss and Michael Meadows, at the age of just 21 years old, Protein Pints has quickly captured the attention of retailers and consumers alike with its innovative approach to ice cream.

"The consumer response to Protein Pints has been nothing short of phenomenal," said Michael Meadows, co-founder and CEO of Protein Pints. "Our velocities are exceeding expectations, demonstrating a clear demand for a protein-packed ice cream that doesn't compromise on taste. Our nationwide expansion into leading retailers in just a few short months validates consumer demand for Protein Pints, positioning our brand as a clear category disruptor in the $14B frozen dessert market."

Protein Pints demonstrates the power of a product that meets evolving consumer needs for both indulgence and wellness. The brand's commitment to using only natural ingredients ensures extraordinary taste, while its significant protein and lower sugar content clearly resonate with a broad audience. This positive reception is paving the way for continued growth and innovation in the frozen food space.

Available in 5 taste-forward flavors, Cookie Dough, Peanut Butter Chip, Chocolate, Mint Chip & Strawberry, Protein Pints has something for everyone. All flavors are packed with 30 grams of protein per pint, made with natural ingredients and 85% less sugar than traditional ice cream.

About Protein Pints:

Protein Pints is a rapidly growing brand of protein ice cream, founded by two childhood friends during their recent college years, on a mission to help people enjoy their protein in one of America's favorite treats. With a focus on natural ingredients and innovative recipes, Protein Pints is redefining what it means to enjoy functional ice cream, offering a guilt-free indulgence that tastes amazing and supports consumers' nutritional goals. Protein Pints products are packed with 30 grams of protein per pint, made with only natural ingredients, lower sugar, zero artificial sweeteners and gluten-free. For more info, visit proteinpints.com or follow @proteinpints on social.

Contact:
Sandy Blumberg
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858-281-1095

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SOURCE Protein Pints