Renault Korea’s incoming CEO tasked with balancing sales portfolio

Renault Korea’s incoming CEO Nicolas Paris is tasked with balancing the carmaker’s sales portfolio by reducing its heavy reliance on the Grand Koleos hybrid SUV and increasing sales in other lines. Under the leadership of outgoing CEO Stephane Deblaise, the company has charted a solid course for rebound, driven largely by outstanding sales for the strategic model, also known by its project name of Aurora 1. Accumulated sales for the vehicle topped 45,000 by September last year. The vehicle also accounted for some 90 percent of the firm's total auto sales here in the first half of the year. The carmaker, however, is in dire need of a more balanced portfolio, since relying on a single vehicle is risky from a mid- to long-term viewpoint, according to market watchers. Renault Korea also sells the Arkana compact SUV and Scenic E-Tech electric vehicle (EV) in the Korean market, but they are only a minor portion of its sales. Even if Grand Koleos still maintains its luster as a relatively new vehicle, the carmaker has to brace for the worst amid toughening competition in the domestic hybridWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times