Second-run films emerge as box office lifeline amid Korean film industry slump

Second-run films are emerging as a sweet alternative amid a prolonged slump in the Korean film industry. As more re-releases achieve surprise box office success, they are establishing themselves not just as nostalgic throwbacks but as a viable survival strategy. This year, more than 10 films are being re-released every month, including renowned titles such as the sci-fi hit “E.T.” (1982), Japanese animation “Perfect Blue” (1997), classic “Doctor Zhivago” (1965) and blockbuster “The Godfather” (1972) this month alone. A notable trend is the use of marketing events featuring actors visiting Korea, going beyond simple re-screenings. For example, Japanese director Nobuhiro Yamashita's 2005 film “Linda Linda Linda” will celebrate its 20th anniversary with a re-release on Sept. 17. To commemorate this, the lead actors will hold a press conference in Korea on Sept. 12. The film, which became a topic of discussion due to Korean actor Bae Doo-na's role as a Korean exchange student, follows a group of high school girls who form a band just before their school festival. Bae is alWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times