Seoul mayor backs K-beauty push in Vietnam
Seoul Mayor Oh Se-hoon is stepping up support for Korea’s beauty industry, using his recent visit to Hanoi to promote “K-beauty” in one of its fastest-growing overseas markets. The mayor on Thursday toured “Beyond the Beauty, B.the.B@DDP,” a K-beauty promotion zone set up at the Vincom Mega Mall Royal City in the Vietnamese capital, according to the Seoul Metropolitan Government on Monday. The pop-up event ― part of his six-day Asia business trip that began on Dec. 4 ― is designed as an interactive showroom that lets visitors test products and services by category. A total of 13 promising Seoul-based beauty companies took part, showcasing their products. The event drew a large crowd of young people, including a TikTok influencer with 1 million followers and some 200 people in their 20s and 30s, underscoring the rising appeal of Korean beauty products among Vietnam’s younger consumers, according to city officials. Rising online retail and social media-driven consumption have helped Vietnam become one of Korea’s top five export markets for beauty products in recent years,Weiter zum vollständigen Artikel bei Korea Times
Quelle: Korea Times