Skittles® Launches 'Skittles Obsessed' Contest to Celebrate Extreme Fandom
One epic act of candy devotion could win you over a year's supply of Skittles. Just don't overthink it
TORONTO, May 28, 2025 /CNW/ - Commitment can be overwhelming…unless it's lentil sized. This summer, Skittles®, proudly part of Mars and a brand known for being playful and weird, is flipping the script on fear of commitment by launching Skittles Obsessed, a nationwide contest inviting Canadians to go all in for their favourite rainbow treat.
Whether it's designing a Skittles-inspired bathroom, getting a tattoo of your favourite lentil flavour, or throwing a Skittles themed wedding for your cat – Skittles wants to see just how far Canadians will go to prove their love. One bold fan will be rewarded with the ultimate prize: over a year-long supply of Skittles.
"Skittles fans already embrace the brand for its playful, weird, and out-of-the-box creativity," said Patrick Zeng, marketing director at Mars Wrigley Canada. "So, we thought, why not reward their bold love for the brand with something just as over-the-top? Skittles Obsessed is about turning low-stakes commitment into high-stakes hilarity – and maybe curing a little commitment paralysis along the way."
Skittles Obsessed taps into the Gen Z mood – where long term anything can feel overwhelming, but small absurd acts of loyalty? Totally doable. Think of it as a commitment, but lentil-sized and rainbow coloured. Enter now at winsweetsummerprizes.ca/committotherainbow for a chance to win over a year's supply of Skittles. Warning: side effects may include candy coloured fashion choices, shrine-building, and spontaneous public declarations of love for Skittles.
The contest will close on National Skittles Day, Nov. 4, 2025, at 12:00 pm. So, act fast, commit to Skittles, before dinosaurs come back from extinction and demand all the candy for themselves.
ABOUT MARS, INCORPORATED
Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As a global, family-owned business, Mars is transforming, innovating, and evolving to make a positive impact on the world.
Across our diverse and expanding portfolio of quality confectionery, food, and pet care products and services, we employ 140,000+ dedicated Associates. With almost $47 billion in annual sales, we produce some of the world's best-loved brands including Ben's Original™, CESAR®, EXCEL®, KIND®, M&M'S®, SNICKERS®, PEDIGREE®, ROYAL CANIN®, and WHISKAS®. We are creating a better world for pets through our global network of pet hospitals and diagnostic services – including AniCura, BANFIELD™, BLUEPEARL™, Linnaeus and VCA™ – using cutting edge technology to develop breakthrough programs in genetic health screening and DNA testing. For more information about Mars, please visit www.mars.com. Join us on Facebook, Twitter, Instagram, LinkedIn and YouTube.
SOURCE Mars, Incorporated