Sonic Launches "Pimp My Toolbox" Program, Offers Eight Unique Wrap Designs for Professional Technicians
Combine High-Performance Storage Solutions with Personalized Style, Plus Receive a 25 Percent Discount on Pre-Configured Tool Sets
AUBURN, Ala., Sept. 29, 2025 /PRNewswire/ -- Sonic, a leading provider of professional-grade tool solutions and equipment, today announced the "Pimp My Toolbox" customization program, empowering professional technicians and automotive enthusiasts to personalize their workspace with uniquely wrapped toolboxes that reflect their individual style without sacrificing superior functionality.
The new, limited time offering, exclusively features the Gen 1 S12 XD Toolbox, Sonic's extra-deep and wide storage solution designed for advanced technicians who demand maximum capacity and organization. Each toolbox is professionally wrapped in high-quality film of choice and includes an exclusive 25 percent discount on comprehensive pre-configured tool sets from Sonic.
"Today's professional technicians want organization and lots of storage – they also want their toolbox to reflect their personality, Sonic offers them both," said John Basso, Marketing Director, Sonic USA. "The 'Pimp My Toolbox' wrap will use premium wrap materials to ensure that each wrapped toolbox meets our standards for both appearance and durability."
The program offers eight carefully curated wrap designs to suit diverse tastes and professional environments:
- Blue Hot Rod Flames: Classic automotive styling with dynamic blue flame graphics
- Camo: Military-inspired camouflage pattern for rugged professionals
- Hot Pink: Bold, eye-catching design that makes a statement
- 'Merica: Patriotic theme celebrating American craftsmanship
- Orange Hot Rod Flames: The iconic and classic hot rod design
- Right Tighty: Industry theme celebrating mechanical expertise
- Skull and Wrenches: Edgy design combining automotive and rebellious aesthetics
- The Crusader: Medieval-inspired design for those who view their craft as a noble pursuit
The foundation of the "Pimp My Toolbox" program, the Sonic Gen 1 S12 XD Toolbox, is specifically engineered for technicians who require comprehensive storage solutions. With 18,062 cubic inches of total storage space, the toolbox can accommodate up to 735 Sonic tools in the Sonic Foam System across its deep drawer system, making it ideal for technicians who need to be prepared for any job scenario.
Despite its robust capacity, the S12 XD remains highly maneuverable thanks to its four high-quality rubber casters – two swivel casters with brake functionality and two fixed casters. A steel side handle further increases mobility, allowing technicians to easily reposition their storage solution as needed. Each toolbox also features one-piece steel construction to maximize strength and rigidity, ensuring long-term durability even in the most demanding work environments.
The Sonic "Pimp My Toolbox" program is also covered under the industry's best lifetime warranty.
To pimp your next Sonic Gen 1 S12 XD Toolbox, visit https://sonictoolsusa.com/pimp-my-toolbox/.
About Sonic
Based in Auburn, Ala., Sonic takes pride in being the industry experts in high-quality hand tools, toolboxes, and premium storage solutions in the service of automotive, aviation, and manufacturing professionals. Sonic is a trusted partner for professionals who demand the best. The company offers a wide range of innovative and durable tools designed for demanding tasks, ensuring precision and efficiency in every project. Sonic is committed to continuous improvement and exceeding customer expectations through superior quality and an unbeatable customer experience.
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SOURCE Sonic Tools