Sproutr Raises Seed Round to Help MGAs/MGUs, Program Administrators, and Carriers Launch Innovative P&C Products and Programs Faster and More Efficiently
InsurTech Startup Supports Over 35 Customers and has Successfully Launched More Than 60 Innovative Products and Programs in Just Two and a Half Years
SOLEBURY, Pa., May 15, 2025 /PRNewswire/ -- Sproutr, a boutique insurance product design and build firm, today announced the close of its seed round led by Altai Ventures, one of the leading specialist fintech venture capital firms.
Built by insurance operators, Sproutr exists to bridge one of the industry's most pressing challenges: the gap between innovation and execution. By helping MGAs/MGUs, program administrators, and carriers navigate complex regulatory processes and internal structures, Sproutr empowers them to launch new P&C products and programs faster, smarter, and more efficiently — seizing market opportunities before they're lost.
"Within virtually every entity that sells insurance products lies a team that is often not spoken about – a department responsible for developing policy language, drafting endorsements, and by doing so, one that defines the very promises that insurers make to their policyholders and without which they would not be able to operate," explained Oleg Ilichev, Managing Partner, Altai Ventures. "Developing effective product language comes from program management experience. Leading with outcome-based insurance insights, Sproutr has built a method that enhances these existing workflows and offerings by combining the best insurance product experts with modern technology to design insurance products and programs in a more efficient and strategic manner," said Ilichev.
Sproutr addresses a critical industry challenge, which is the gap between insurance innovation and execution. For new and existing MGAs/MGUs and program administrators, translating early-stage ideas into viable, carrier-backed programs involves navigating complex regulatory processes, internal carrier structures, and uncertain timelines. All of these factors can hinder innovation.
On the carrier side, rigid workflows and siloed responsibilities can also slow down decision-making, leading to missed market opportunities by launching products too late or chasing ill-defined business cases.
Sproutr's mission is to redefine the standards in insurance program and product design by simplifying the process of bringing regulated products to market. Sproutr achieves this through its tech-forward approach, proprietary frameworks & processes, and deep industry expertise, helping new and established MGAs/MGUs, program administrators, and others capitalize on market opportunities and avoid missteps.
Sproutr is comprised of experienced insurance operators who have successfully launched and scaled insurance programs across the P&C spectrum. The firm delivers end-to-end advisory, authoring, and execution support across all stages of development, including:
- Market Validation
- Underwriting Guidelines
- Form & Rate Development
- Regulatory Filings
- Carrier Paper Strategy
- Post Launch Audits and More
"At Accelerant, we pride ourselves on helping our Members move with agility and purpose," said Mike McAuliffe, President at Accelerant Underwriting Managers. "Sproutr has been instrumental in delivering on this promise, sharing our Member-centric worldview and helping them build products and programs that meet real market needs," noted McAuliffe.
Sproutr's team of insurance professionals (CUOs, Product Managers, Compliance Experts, etc.) has over 300 years of combined experience building products and programs. Currently, the firm supports over 35 customers and has successfully launched over 60 products and programs in just 2.5 years. Some of the customers that trust Sproutr include: Accelerant, Blitz Insurance, Boost, District Cover, Everspan, MGT Insurance Company, and Sertis, among others.
"Having built, launched, and managed programs at AIG, Hippo, Hanover, and Attune, I know firsthand how hard it is to bring new insurance products to market even when you have access to the required parts (paper, capacity, & product), " said JoAnne Artesani, CEO & Founder, Sproutr. "I founded Sproutr to direct my experience towards building a practice dedicated to propelling founders and program writers in executing their visions using smart, cost-effective, and pragmatic approaches. At Sproutr, we call this "Seeing Beyond". Today, we operate these principles at scale with a technology-driven, customer first approach and a growing team of incredible talent, which drove my decision to bring strategic capital into Sproutr," explained Artesani.
Sproutr, a profitable insurtech startup with over 35 customers, plans to use its funding to create more value for its growing customer base by accelerating the firm's execution of its technology roadmap and scaling its growing team. The firm is a proud partner program member of AAIS and an approved service provider of TMPAA. For more information about Sproutr, visit: https://www.sproutr.com/
About Sproutr
Sproutr is an insurance product design & build firm. Moving beyond advisory services, Sproutr exists to support start-up and legacy insurance providers in leading core insurance functions to validate, design, and author new or expanding product launch efforts. Their team has deep experience and credibility in leading underwriting, process, and product design and implementation within Fortune 500 companies and unicorn insurtechs. Choosing Sproutr means gaining the strength and credibility of a multi-disciplinary team that has navigated real industry obstacles.
About Altai Ventures
Altai Ventures is a specialist venture capital firm with a focus on backing and incubating early-stage startups in financial services. Altai's mission is to empower extraordinary founders to reinvent financial services by using its operating expertise, deep industry knowledge, and strategic LPs to drive immediate, meaningful value creation.
Media Contact:
JoAnne Artesani
info@sproutr.com
215-867-9277
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SOURCE Sproutr Holdings LLC