Stay Cool, Look Hot: Pacsun's Latest Swim Collection Is the Ultimate Summer Heat Wave Fix

LOS ANGELES, June 27, 2025 /PRNewswire/ -- As temperatures jump across the country and ahead of the July 4th holiday, Pacsun is here to help consumers beat the heat this summer. The brand's latest swim collection delivers the perfect mix of trendy silhouettes, recycled fabrics, and even some special collaboration merch to keep things cool, even when it's 100 degrees outside.

Heat wave or not, Pacsun's swimwear has become a go-to for Gen Z consumers and beyond. From tropical florals to sweet ruffle-trimmed crochet and hybrid swim trunks designed for landto-water versatility, this buy-now-wear-now drop is designed to keep consumers cool while looking like they just stepped off the set of Love Island.

"Swim is an important category for our customers year round and especially during summer. We make a point to deliver fresh new styles for them throughout the season" says Richard Cox, Pacsun's Chief Merchandising Officer. "We are excited about our latest swim delivery which was designed with the consumer in mind. We hope it inspires them, as they enjoy wherever their summer takes them."

Further cementing its position as a leader in Gen Z swimwear, Pacsun recently hosted a Puerto Rico Swim Trip earlier this year featuring macro influencers who aligned with the brand and pushed content across TikTok, Instagram, and YouTube. The campaign generated more than 65 M impressions, 2.5M engagements, and reached 100M+, showcasing the power of influencerled storytelling and Pacsun's cultural relevance in the swim category.

Key women's pieces from the collection include a red glitter tank bikini top with retro high-cut bikini bottom; a crochet triangle bikini top with crochet ruffle high-cut bikini bottom; a  purple floral underwire bikini top with purple floral scoop bikini bottom; a red knotted bikini top with scrunch high-cut bikini bottom and a vintage inspired rainbow plaid bikini top with rainbow plaid high-cut bikini bottom.

Key men's pieces from the collection include The Met x Pacsun Hybrid swim trunks; FORD board shorts; Collegiate swim trunks; striped bouquet swim trunks; and paisley swim trunks.

The collection is available now in stores and at pacsun.com, with prices ranging from $25–$55.

Images can be downloaded HERE.

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SOURCE Pacsun