The Untapped Revenue Stream That Could Transform Chipotle's Growth Story
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Chipotle (NYSE: CMG) is the king of the fast-casual restaurant industry, but one area where the restaurant chain falls short is catering. Catering accounts for just 1% to 2% of Chipotle's sales, according to CEO Scott Boatwright, compared to 5% to 10% at peers.The company has a multi-pronged plan to address this discrepancy, and it couldn't come at a better time. Comparable sales rose by just 0.3% in the third quarter, and Chipotle expects a decline for the full year. The company is battling macroeconomic headwinds that are unlikely to vanish anytime soon, so creating new revenue streams is critical to getting the growth story back on track.Image source: Getty Images.Continue readingWeiter zum vollständigen Artikel bei MotleyFool
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