Untapped Gold Mine: F-Secure's New Study Shows Urgent Demand For Scam Protection, Critical Growth Opportunity For CSPs
LOS ANGELES, Sept. 18, 2025 /PRNewswire/ -- F-Secure's new survey of American consumers shows a clear demand for communication service providers across the country – they want digital scam protection, and they want it now. In fact, they flat out expect it. But there's also an awareness gap: even if service providers already provide cyber security solutions, most of their own customers aren't even aware of it.
The survey, issued to 1,000 consumers across the U.S., shows that the glaring gap between consumer expectations and awareness isn't a problem – it's the biggest growth opportunity in consumer cyber security today. What's more, US communication service providers are uniquely positioned to pursue it.
Key findings from consumers include:
- 92% say it is somewhat or very important that their provider offers scam protection
- 60% are unaware of any cyber security solutions offered by their provider
- 58% don't currently pay for scam protection, but would consider it
- 75%expect their provider to protect them from scams
- 86% say they are somewhat or very likely to choose a provider based on what scam protection services they offer
- 93% would feel more secure if their provider offered information and education about the latest digital scams and cyber security threats
*Respondents were asked questions specifically about their phone/cable/internet provider.
US Communication Service Providers Uniquely Positioned to Protect
In a world becoming more digitized by the day, consumers are looking to those they already trust to provide essential cyber protection. The survey also showed that aside from themselves, consumers trust their provider the most to protect them from scams. This opens up a critical opportunity for service providers looking not only to build trust and reduce churn within their customer base but also expand their offering, strengthening their bottom line.
F-Secure: The #1 Consumer Scam Protection Solution
F-Secure's security solutions let service providers supercharge their offerings with effortless, built-in scam protection. From online security and privacy protection to identity monitoring, parental controls, and more, F-Secure's unique anti-scam technology plugs straight into providers' own apps: delivering customers a seamless, all-in-one security experience.
F-Secure's newest scam protection stops threats around the clock for 200+ service providers and millions of end users. Daily impact includes:
- 500,000 malware threats detected and blocked
- 700,000 AI-driven suspicious activities intercepted
- 1,000,000 banking transactions safeguarded (plus 5,000+ Remote Access Tool attacks stopped)
- 8,000,000 breached personal records uncovered
Backed by industry-leading features and a dedicated Scam Protection Engineering Team, F-Secure is setting the pace to become the world's #1 provider of scam protection.
To explore F-Secure's innovative cybersecurity portfolio for service providers, visit f-secure.com/partners.
About F-Secure
F-Secure makes every digital moment more secure, for everyone. We deliver brilliantly simple, frictionless security experiences that make life easier for the tens of millions of people we protect and for our more than 200 service provider partners. For over 35 years, we've led the cyber security industry, inspired by a pioneering spirit born out of a shared commitment to do better by working together.
PRESS CONTACTS:
Meghan Sawyer
Public Relations & Social Media Manager, North America
Meghan.Sawyer@f-secure.com
Joel Latto
Public Relations & Social Media Manager, EMEA
Joel.Latto@f-secure.com
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SOURCE F-Secure