Awardco Launches Strategic Center of Excellence to Unlock Business Impact for All Clients

Awardco's Center of Excellence brings research-backed strategy, best practices, and tailored guidance to every aspect of the employee experience our admins are working to enhance and elevate.

SALT LAKE CITY, July 29, 2025 /PRNewswire/ -- Awardco is thrilled to announce the launch of the new Center of Excellence (COE), a strategic team of thought leaders and experienced practitioners in rewards and recognition to provide customers the support they need to build programs that not only function, but thrive and drive bottom-line results.

The COE consists of two core elements: a strategic consultative offering to help clients achieve business and bottom-line success, as well as a research arm to produce industry best practices through quantitative research and practitioner experience. As a dedicated resource built to scale success, the COE exists to help organizations create recognition strategies that are more thoughtful, more impactful, and more aligned to business outcomes. And it's already driving real change.

"Thanks to the Center of Excellence we have new and different strategies to elevate our recognition experience. The COE helped us take recognition from being a perk to a powerful strategic driver that delivers tangible impact."

– Sarah Mazzako, Chief People Officer, Americare

Strategy backed by experience

The COE is staffed by industry practitioners and seasoned experts across the United States and United Kingdom, who know the challenges HR teams face navigating global nuances for employees. From launching scalable recognition programs to navigating change management, the COE offers actionable guidance rooted in experience, research, and real-world results.

Driving ROI across the employee journey

Recognition touches every moment that matters—onboarding, milestones, performance, and beyond. The COE ensures those touchpoints are intentional and effective, helping clients turn recognition into a measurable business strategy.

Recognition elevated

Awardco's COE ensures every client—regardless of size or industry—has access to the strategy and expertise they need to build recognition programs that work.

Learn more at awardco.com/coe.

About Awardco

Awardco builds culture, incentivizes behavior, and powers engagement through employee recognition and rewards. Trusted by 3,000+ organizations, including Fortune 500 leaders, Awardco offers the world's largest reward network with the flexibility to create recognition, incentive, milestone, and behavior-driven programs. The company is headquartered in Lindon, Utah. Learn more about Awardco at www.awardco.com.

Media Contact:
press@awardco.com
www.awardco.com/newsroom

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SOURCE Awardco