BLACKPINK’s Lisa and IVE’s Jang Won-young spark keyring craze among MZ generation

Luxury keyrings have become the must-have accessory among Korea’s MZ generation, with top K-pop idols like BLACKPINK’s Lisa and IVE’s Jang Won-young driving the trend by showcasing their own distinctive styles. Keyrings dominate the “bag decoration” craze The bag decorating trend, known as “gakku” in Korean, has remained one of the strongest fashion waves in recent years, and keyrings are at the center of it. No longer just practical items, keyrings have evolved into personalized statement pieces that reflect individuality and fashion sense. Among the biggest trendsetters is Lisa of BLACKPINK, who has repeatedly caught fans’ attention by pairing limited-edition character keyrings designed by a Thai artist with her luxury handbags. Her styling choices quickly went viral and sparked what fans dubbed the “Lisa keyring craze,” causing several of her featured keyrings to sell out within hours. Jang Won-young fuels high-demand market IVE’s Jang Won-young has also generated buzz after being spotted with a limited-edition character keyring designed by a Chinese artist. LikeWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times