Korean webtoon giants turn comics into videos to capture short-form generation

Korean webtoon platforms Naver Webtoon and Kakao Webtoon are racing to reshape digital comics into a new hybrid form of entertainment by merging traditional scrolling panels with dynamic video content. As short-form video continues to dominate online platforms across generations, especially young users, the country’s two biggest webtoon players see an opportunity to extend their reach and boost audience engagement beyond the conventional reading experience. “The webtoon industry is increasingly recognizing the importance of providing content that aligns with the consumption habits of users, especially the younger generation, who prefer shorter content,” an official from the local webtoon industry said. “It appears that leading players in the industry are making this move to meet this demand.” Webtoon Entertainment, a parent company of Naver Webtoon which oversees the platform’s global business, recently introduced a new feature called Video Episodes on its English-language service. Rather than the familiar vertical scroll, readers using Video Episodes service can watch chapteWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times