Nu Holdings' Rapid Customer Gains Are Reshaping Fintech Growth

Nu Holdings Ltd. NU continues to gain momentum, adding 4.3 million customers in the third quarter of 2025 alone. That pushed its total to 127 million, marking a 16% year-over-year rise and highlighting NU’s expanding influence across Latin America’s financial system.This impressive customer growth is fueling real financial momentum. Nu’s average revenue per active customer (“ARPAC”) was a solid $13, higher than last year’s $11, a testament to the ability to sustain strong monetization even as it rapidly expands into new markets. With nearly 106 million active users on the platform, NU is proving that it can grow at scale while continuing to unlock meaningful revenue opportunities across the ecosystem.In a sector where many fintechs chase growth without profit clarity, Nu is showing that customer expansion and financial discipline can coexist. While continuing to innovate and diversify offerings, NU is not only expanding reach but also cementing itself as a long-term player in the digital finance revolution sweeping across emerging economies.How Are Peers Performing?While Nu Holdings continues to surge ahead in Latin America, U.S.-based peers like SoFi Technologies SOFI and Block XYZ are taking different routes to growth. SoFi is focusing on deepening customer relationships through bundled financial services like lending, investing and banking. Its strategy seems to emphasize lifetime value over rapid user expansion. Meanwhile, Block is sharpening its dual ecosystem approach, serving both individual users through Cash App and small businesses via Square.While both SoFi and Block are evolving steadily, NU’s pace and scale of customer acquisition in emerging markets underscore a distinct momentum that sets it apart in the global fintech landscape.NU’s Price Performance, Valuation, EstimatesThe stock has surged 62% over the past year, outperforming the industry’s 58% growth.                                                          Image Source: Zacks Investment ResearchFrom a valuation standpoint, NU trades at a forward price-to-earnings ratio of 20.15X, which is well above the industry’s 11.04X. It carries a Value Score of D.The Zacks Consensus Estimate for NU’s earnings has been increasing over the past 60 days.                                                              Image Source: Zacks Investment ResearchNU stock currently carries a Zacks Rank #2 (Buy). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.Zacks Naming Top 10 Stocks for 2026Want to be tipped off early to our 10 top picks for the entirety of 2026? History suggests their performance could be sensational.From 2012 (when our Director of Research Sheraz Mian assumed responsibility for the portfolio) through November, 2025, the Zacks Top 10 Stocks gained +2,530.8%, more than QUADRUPLING the S&P 500’s +570.3%.Now Sheraz is combing through 4,400 companies to handpick the best 10 tickers to buy and hold in 2026. Don’t miss your chance to get in on these stocks when they’re released on January 5. Be First to New Top 10 Stocks >>Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report Nu Holdings Ltd. (NU): Free Stock Analysis Report SoFi Technologies, Inc. (SOFI): Free Stock Analysis Report Block, Inc. (XYZ): Free Stock Analysis ReportThis article originally published on Zacks Investment Research (zacks.com).Zacks Investment ResearchWeiter zum vollständigen Artikel bei Zacks Weiter zum vollständigen Artikel bei Zacks