Protein Snacks Leader Ready® Announces Retail Partnership with its Nationwide Launch into The Vitamin Shoppe®

Fast-Growing Functional Snacks and Beverage Brand Adds Significant Retail Expansion into Specialty Channel

PITTSBURGH, Oct. 2, 2025 /PRNewswire/ -- Ready®, the protein-centric snacks and beverage brand known for its great-tasting products and premium ingredients, is thrilled to announce its partnership with The Vitamin Shoppe through a nationwide launch of its best-selling Ready® Protein Bars in over 640 retail locations of The Vitamin Shoppe and Super Supplements in the U.S. and on vitaminshoppe.com. As the brand continues to drive significant category growth in protein bars and snacks, it is poised to add an exciting lineup of flavor options to consumers, including a brand-new Iced Oatmeal Cookie flavor launching exclusively at the specialty retailer.

Building on Ready®'s highly popular and top-selling flavors of Chocolate Peanut Butter and Chocolate Chip, the new Iced Oatmeal Cookie flavor lets consumer indulge in the nostalgic taste of freshly baked oatmeal cookies, blending delicious tastes of warm cinnamon, hearty oats, and a sweet vanilla drizzle for a crave-worthy treat that offers added fuel with its high protein, fiber, and whole grains formula.

Suitable for a broad range of consumers but also ideal for active lifestyle and fitness enthusiasts who want a sweet and tasty snack without taking away from their nutrition regimen, Ready® Protein Bars offer perfectly balanced, crave-worthy flavors with a consumer-friendly label, featuring:

• 15 grams of high-quality Protein.
• 7 grams of Fiber.
• 6 grams of Whole Grains.
• No artificial sweeteners such as Sucralose.
• No sugar alcohols such as Erythritol or Maltitol.
• No Polydextrose or bulking agents.
• Gluten-free and Non-GMO.

This makes it an ideal choice for health-conscious consumers who want authentic taste without compromising on ingredient transparency. Ready® Protein Bars will be available in single bars selling for $2.29 and 12-count boxes for $22.99.

"Consumers today are looking for exciting, delicious, high-protein snacks that don't just taste great but are made with ingredients they understand and trust," said Brian Cavanaugh, Chief Commercial Officer of Ready®. "Our new Iced Oatmeal Cookie Protein Bar delivers on that promise and with a unique flavor combination, giving people a clean, delicious option without artificial sweeteners or fillers. We're excited to help fuel consumers by partnering with The Vitamin Shoppe to bring this exclusive flavor and our best-sellers to their customers nationwide."

Muriel Gonzalez, President of The Vitamin Shoppe, added: "Protein bars and functional snacks are among the fastest growing categories at The Vitamin Shoppe and Super Supplements, as more consumers seek out convenient, on-the-go protein options to fuel their active lifestyles. We're excited to welcome Ready's enticing flavors to our industry-leading assortment of high-performance bars and snacks, especially the exclusive Iced Oatmeal Cookie Bar, which brings a delectable twist to macro-balanced nutrition."

About Ready®
Ready®, a recipient to Bain & Company's 2025 Insurgent Brands list, was founded in 2012 in Pittsburgh by former University of Pittsburgh basketball team captain Pat Cavanaugh, who was driven by a vision to create functional nutrition products made with clean, natural ingredients that support both performance and everyday nutrition needs. Based in Pittsburgh, Pennsylvania, Ready® stands as one of America's fastest-growing active nutrition brands with its unique, protein-centric product portfolio. Ready® products are available in over 31,000 retail outlets nationwide. The brand is proudly co-owned by and NFL defensive powerhouse Aaron Donald and global basketball star Giannis Antetokounmpo. Ready® serves over 200 collegiate athletic programs. More than just nutrition, Ready® is committed to community and youth sports initiatives and is also the Official Snack and Sports Drink of The AAU (Amateur Athletic Union). The Brand also has a major funding partnership with the Susan G. Komen^® organization to assist in its fight against breast cancer.

For more information, visit TeamReady.com or connect with the brand on Instagram, X, TikTok, or Facebook. 

About The Vitamin Shoppe®
Lifelong Wellness Starts Here™. The Vitamin Shoppe® is a global, omnichannel specialty retailer and wellness lifestyle Company with the mission of providing customers with the most trusted products, guidance, and services to support them on their journeys of lifelong wellness. Based in Secaucus, New Jersey, the Company offers a comprehensive assortment of nutritional solutions, including vitamins, minerals, sports nutrition, specialty supplements, herbs, homeopathic remedies, and green living products. In addition to carrying products from approximately 700 national brands, The Vitamin Shoppe offers products from its proprietary brands within its owned and wholesale channels, including: The Vitamin Shoppe®, Vthrive The Vitamin Shoppe®, BodyTech®, BodyTech® Elite, plnt®, ProBioCare®, True Athlete®, and Whole Health Rx™. In the U.S., the Company conducts business through over 640 company-operated retail stores under The Vitamin Shoppe and Super Supplements™ banners and via its website, www.vitaminshoppe.com. Globally, The Vitamin Shoppe serves customers in select Asia, South America, and Central America markets through local omnichannel partners.

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SOURCE Ready