‘Son Heung-min effect’ hits LA early with jersey sellouts, soaring ticket prices

Los Angeles is already experiencing the “Son Heung-min effect,” with his jerseys selling out and ticket prices for home matches skyrocketing. The arrival of the South Korean superstar, who joins MLB icon Shohei Ohtani in the city, is heating up the city’s Asian market. As of Monday afternoon in Korea, LAFC’s official online store had sold out all but the largest size of its black-and-gold home jersey featuring Son’s No. 7. When Son joined LAFC on Aug. 7, the club’s physical stores were swamped with fans trying to buy his jersey. Just four days later, the online store was also sold out. Some official outlets have been turning customers away, telling them they can buy jerseys from other branches and bring them in for customization — adding a name and number — which costs about 50,000 won ($37). The pre-personalized player jersey sells for $194.99. In Korea, fans can also order from the club’s official online store, but some reported having their overseas purchases abruptly canceled due to stock shortages and overwhelming demand. “I bought it through international shipWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times