The Zacks Analyst Blog Crocs, On Holding, Ralph Lauren, Kontoor and Boot Barn

For Immediate ReleasesChicago, IL – November 28, 2025 – Zacks.com announces the list of stocks featured in the Analyst Blog. Every day the Zacks Equity Research analysts discuss the latest news and events impacting stocks and the financial markets. Stocks recently featured in the blog includeCrocs Inc. CROX, On Holding AG ONON, Ralph Lauren Corp. RL, Kontoor Brands Inc. KTB and Boot Barn Holdings Inc. BOOT.Here are highlights from Friday’s Analyst Blog:Buy 5 Apparel & Shoe Stocks to Kick Off Your Black Friday ShoppingThe holiday sales season for 2025-26 has commenced in the United States, and this week will be the most important. This Thursday and Friday are Thanksgiving Day and Black Friday. Economists and financial researchers will closely monitor this holiday season’s sales to get clues on the current U.S. economic conditions and consumer behavior.Consumer spending is the largest component of the U.S. GDP and the holiday season represents the biggest consumer spending period. Unfortunately, holiday sales this season are likely to grow, but at a muted rate.Despite this tough scenario, we recommend five apparel and shoes stocks with a favorable Zacks Rank to buy this Black Friday week. These stocks have double-digit short-term price upside potential.These companies are: Crocs Inc., On Holding AG, Ralph Lauren Corp., Kontoor Brands Inc. and Boot Barn Holdings Inc. Each of our picks currently carries either a Zacks Rank #1 (Strong Buy) or 2 (Buy). You can see the complete list of today’s Zacks #1 Rank stocks here.A Tough ScenarioAn uncertain macro outlook primarily owing to President Donald Trump’s tariff and trade-related policies and their impacts, hurdles faced by policy makers, investors and traders due to the unviability of key economic data and geopolitical disturbances significantly dented consumer’s confidence.Consumers are leaning toward value-driven purchases, which is straining demand across the apparel and footwear industry, as brands struggle to adapt to evolving priorities in a cost-conscious and unpredictable economic landscape.Nevertheless, the Zacks Retail – Apparel and Shoes industry is currently within the top 26% of the Zacks Industry Rank. Since the Internet Software industry is ranked in the top half of the Zacks Ranked Industries, we expect it to outperform the market over the next three to six months.Crocs Inc.Zacks Rank #1 Crocs has achieved remarkable growth in global brand awareness and desirability through collaborations and product innovations. CROX’s partnerships with high-profile designers, global entertainment franchises, and pop culture icons have generated significant consumer buzz and broadened its appeal across demographics.CROX is refreshing its iconic silhouettes with updated materials, colors, and comfort features, while introducing new product lines in sandals, boots, and seasonal footwear. CROX is building momentum with innovations like the Echo and In-Motion franchises, along with upcoming launches such as the Echo Wave, Molded Mule, and Echo Search.The debut of Pet Crocs, created in collaboration with BARK, is also generating positive buzz. HEYDUDE is also undergoing a product evolution, with refreshed versions of its top sellers and entirely new styles aimed at attracting younger and more fashion-conscious consumers.Crocs has an expected revenue and earnings growth rate of 0.4% and 3.9%, respectively, for next year. The Zacks Consensus Estimate for next year’s earnings has improved 10.4% over the last 30 days. The short-term average price target of brokerage firms for the stock represents an increase of 11.2% from the last closing price of $83.07.On Holding AGZacks Rank #1 On Holding provides footwear and sports apparel products including ultralight and stretchable fabrics and accessories. ONON offers its products through independent retailers and distributors, online and stores.On Holding has an expected revenue and earnings growth rate of 21.2% and 79.8%, respectively, for next year. The Zacks Consensus Estimate for next year’s earnings has improved 6.8% over the last 30 days. The short-term average price target of brokerage firms for the stock represents an increase of 45.3% from the last closing price of $41.78.Ralph Lauren Corp.Zacks Rank #2 Ralph Lauren has outperformed the industry in the past year, driven by the strategic execution of its “Next Great Chapter: Accelerate Plan” and robust financials. The plan focuses on brand elevation, consumer centricity, and operational agility.Digital transformation drives RL’s growth, with investments in personalization, mobile, omnichannel, and fulfillment enhancing consumer engagement. Retail and wholesale remain key pillars for RL, with flagship stores, premium distribution, and partnerships boosting comparable sales across North America, Europe, and Asia in first-quarter fiscal 2026.Digital transformation is another positive for Ralph Lauren, with continued investments in personalization, data analytics, and seamless omnichannel experiences to engage consumers across platforms.RL is optimizing distribution, strengthening wholesale partnerships, and elevating its retail network to reflect its premium positioning. Operational initiatives, including supply chain improvements, inventory discipline, and productivity gains, aim to expand margins while offsetting tariff impacts.Ralph Lauren has an expected revenue and earnings growth rate of 9.5% and 25%, respectively, for the current year (ending March 2026). The Zacks Consensus Estimate for current-year earnings has improved 2.7% over the last 30 days. The short-term average price target of brokerage firms for the stock represents an increase of 3.3% from the last closing price of $364.50.Kontoor Brands Inc.Zacks Rank #2 Kontoor Brands is a lifestyle apparel company. KTB designs, manufactures and distributes products. KTB’s brand consists of Wrangler, Lee and Rock & Republic. KTB operates through two segments: Wrangler and Lee.Kontoor Brands has an expected revenue and earnings growth rate of 11.3% and 5.3%, respectively, for next year. The Zacks Consensus Estimate for next year’s earnings has improved 2.7 over the last 30 days. The short-term average price target of brokerage firms for the stock represents an increase of 31% from the last closing price of $73.69.Boot Barn Holdings Inc.Zacks Rank #2 Boot Barn Holdings operates as a lifestyle retail chain devoted to western and work-related footwear, apparel and accessories. BOOT’s products include boots, denim, western shirts, cowboy hats, belts and belt buckles, and western-style jewelry and accessories; and rugged footwear, outerwear, overalls, denims, and shirts, as well as safety-toe boots, and flame-resistant and high-visibility clothing. BOOT sells its products through bootbarn.com, an e-commerce Website.Boot Barn Holdings has an expected revenue and earnings growth rate of 16.2% and 20.5%, respectively, for the current year (ending March 2026). The Zacks Consensus Estimate for current-year earnings has improved 6.9% over the last 30 days. The short-term average price target of brokerage firms for the stock represents an increase of 15% from the last closing price of $195.76.Why Haven't You Looked at Zacks' Top Stocks?Since 2000, our top stock-picking strategies have blown away the S&P's +7.7% average gain per year. Amazingly, they soared with average gains of +48.4%, +50.2% and +56.7% per year.Today you can access their live picks without cost or obligation.See Stocks Free >>Note: Sheraz Mian heads the Zacks Equity Research department and is a well-regarded expert of aggregate earnings. He is frequently quoted in the print and electronic media and publishes the weekly Earnings Trends and Earnings Previewreports. If you want an email notification each time Sheraz publishes a new article, please click here>>>Media ContactZacks Investment Research800-767-3771 ext. 9339support@zacks.com                                     https://www.zacks.com                                                  Past performance is no guarantee of future results. Inherent in any investment is the potential for loss. This material is being provided for informational purposes only and nothing herein constitutes investment, legal, accounting or tax advice, or a recommendation to buy, sell or hold a security. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. It should not be assumed that any investments in securities, companies, sectors or markets identified and described were or will be profitable. All information is current as of the date of herein and is subject to change without notice. Any views or opinions expressed may not reflect those of the firm as a whole. Zacks Investment Research does not engage in investment banking, market making or asset management activities of any securities. These returns are from hypothetical portfolios consisting of stocks with Zacks Rank = 1 that were rebalanced monthly with zero transaction costs. These are not the returns of actual portfolios of stocks. The S&P 500 is an unmanaged index. 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Today, you have a rare chance to position your portfolio at the forefront of this opportunity.See Top Quantum Stocks Now >>Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report Ralph Lauren Corporation (RL): Free Stock Analysis Report Boot Barn Holdings, Inc. (BOOT): Free Stock Analysis Report Crocs, Inc. (CROX): Free Stock Analysis Report Kontoor Brands, Inc. (KTB): Free Stock Analysis Report On Holding AG (ONON): Free Stock Analysis ReportThis article originally published on Zacks Investment Research (zacks.com).Zacks Investment ResearchWeiter zum vollständigen Artikel bei Zacks Weiter zum vollständigen Artikel bei Zacks