Universities urged to pair AI innovation with human connection in student recruitment

Higher education experts speaking at the QS World University Rankings: Asia panel in Seoul urged universities to pair cutting-edge, AI-driven tools with a continued focus on human connection, stressing that the enduring value of personal interaction must remain central to their brand identity and communication. In a panel session moderated by Edward Harcourt, senior vice president of QS Quacquarelli Symonds, speakers stressed that while automation brings efficiency and personalization to the application and enrollment process, authentic human engagement and oversight are vital to maintaining institutional reputation and forging meaningful connections with prospective students. Panelists widely agreed that student expectations have dramatically changed over the past decade, especially in application speed and transparency. "Students in 2025 are totally different than students in 2015. They expect us to be very fast, very comprehensive, and to provide all the necessary information not only about the university, but even about their specified majors," said Prof. Sherine Farouk of Abu DhabiWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times