A Christmas Heirloom Made in an Age That Rarely Makes Them

SAN DIEGO, Dec. 16, 2025 /PRNewswire/ -- In a season defined by speed, abundance, and disposability, a quiet counterpoint is emerging. Some families are choosing fewer objects — and choosing them more carefully. At the center of that shift is a growing interest in Christmas heirlooms: pieces made to be kept, returned to, and passed down. TWAS, a San Diego–based holiday art studio, has created one such object — an 18K Gold Edition of 'Twas the Night Before Christmas — designed to endure long after the decorations are packed away.

Limited to just 200 copies worldwide, the edition was conceived not as a seasonal product, but as a permanent part of a family's holiday ritual. Each copy is hand-crafted using museum-grade materials, featuring hand-gilded 18K gold edges, custom foils, and a presentation box built to protect the piece for generations. The intent is deliberate: to slow the moment down, to give weight to a story that has been read aloud for more than two centuries.

As mass-produced holiday décor has become cheaper and more fleeting, interest in craftsmanship, scarcity, and meaning has quietly returned. Collectors and families alike are seeking objects that feel intentional — items that invite care, memory, and repetition rather than replacement. The rise of limited luxury holiday pieces reflects this broader cultural shift, where permanence has become a form of value.

TWAS was founded on the belief that some traditions deserve objects worthy of them. By limiting the edition to 200 copies and resisting scale, the studio has placed craft over volume and longevity over trend. The result is a Christmas book that asks very little of its owner — only that it be opened, read, and kept.

"Not everything needs to be optimized or replaced," said Keir Walton, founder of TWAS. "Some things are meant to return once a year, exactly as they are. That's where the meaning lives."

As families reconsider what they bring into their homes — and what they hope to pass on — heirlooms like these are finding renewed relevance. In a season filled with noise, the quiet presence of a well-made object can still anchor a tradition.

For more information or to request media assets, visit TWAS.art

Media Contact:
Lauren Raiken
lauren.raiken@studiotwas.com
630-740-3847

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SOURCE Twas