Can tvScientific Buyout for CTV Platform Propel Pinterest's Shares?

Pinterest, Inc. (PINS) has inked a definitive agreement to acquire tvScientific, a firm specializing in a connected TV (CTV) advertising platform. The buyout will enable Pinterest to bring its advertising business to TV screens, allowing advertisers to compare the impact of TV ads on their marketing campaigns.PINS has 600 million monthly users who save ideas to 15 billion boards, showing what they plan to do or buy next. With the help of AI, Pinterest tries to understand what users are planning to do and, accordingly, provides them with the right ideas and products that turn their inspiration into action.tvScientific is a CTV ad platform, which includes smart TVs and streaming platforms that help businesses of any size run easily, automate, and measure TV ads while paying only for results. The deal is expected to close in the first half of 2026, pending regulatory approval. This acquisition will combine Pinterest’s powerful audience data with tvScientific’s technology to measure how TV ads perform, enabling advertisers to measure and buy TV ads, helping them to reach users more effectively across more screens.How Are Competitors Faring?Pinterest faces competition from SNAP, Inc. (SNAP) and Reddit (RDDT). SNAP recently partnered with Perplexity to bring conversational AI search to Snapchat, which allows users to ask questions in chat and get instant, AI-powered answers directly inside the app. SNAP also partnered with Xbox to create its first AR Lens that scans the moon and turns it into “The Outer Worlds 2” mascot, Moon Man. SNAP is investing in AI and AR to remain competitive.Reddit recently announced a limited alpha test of verified profiles showing a grey checkmark next to a username, helping individuals and businesses confirm their identities. Reddit is well-positioned to benefit as advertisers increasingly want interest-based and context-driven digital ads. Reddit’s AI investments attract new users to join and keep existing users more engaged.PINS’ Price Performance, Valuation & EstimatesPinterest shares have lost 14.3% over the past year against the industry’s growth of .5%.Image Source: Zacks Investment ResearchFrom a valuation standpoint, Pinterest trades at a forward price-to-sales ratio of 3.66, below the industry tally of 4.82.Image Source: Zacks Investment ResearchThe Zacks Consensus Estimate for Pinterest’s earnings for 2025 has declined 10% to $1.62, and the estimate for 2026 has decreased 10.5% to $1.88 over the past 60 days.Image Source: Zacks Investment ResearchPinterest currently carries a Zacks Rank #4 (Sell). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.5 Stocks Set to DoubleEach was handpicked by a Zacks expert as the favorite stock to gain +100% or more in the months ahead. They includeStock #1: A Disruptive Force with Notable Growth and ResilienceStock #2: Bullish Signs Signaling to Buy the DipStock #3: One of the Most Compelling Investments in the MarketStock #4: Leader In a Red-Hot Industry Poised for GrowthStock #5: Modern Omni-Channel Platform Coiled to SpringMost of the stocks in this report are flying under Wall Street radar, which provides a great opportunity to get in on the ground floor. While not all picks can be winners, previous recommendations have soared +171%, +209% and +232%.Download Atomic Opportunity: Nuclear Energy's Comeback free today.Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report Snap Inc. (SNAP): Free Stock Analysis Report Pinterest, Inc. (PINS): Free Stock Analysis Report Reddit Inc. (RDDT): Free Stock Analysis ReportThis article originally published on Zacks Investment Research (zacks.com).Zacks Investment ResearchWeiter zum vollständigen Artikel bei Zacks Weiter zum vollständigen Artikel bei Zacks