Digital Privacy Tools (2025): How Avast Helps Consumers Stay Safe While Browsing and Shopping Online - Report by Better Business Advice

NEW YORK, Oct. 13, 2025 /PRNewswire/ -- As digital life becomes more complex, consumers face heightened risks when browsing the web, shopping online, and managing personal information. A new report by Better Business Advice examines how Avast, a longstanding cybersecurity provider, structures its privacy tools to help individuals safeguard sensitive data against tracking, breaches, and unauthorized access.

Top Online Privacy Software

• Avast - a global cybersecurity company that develops digital privacy tools to help consumers protect their identities, data, and online activity

The report highlights seven Avast offerings - SecureLine VPN, AntiTrack, Secure Browser, Secure Browser PRO, Secure Identity, BreachGuard, and Online Security & Privacy - each targeting a specific dimension of privacy protection. Together, they reflect the growing demand for layered solutions that address evolving risks in 2025.

Encrypted Connections and Safer Networks

Avast SecureLine VPN provides consumers with encrypted connections that shield online activity from potential interception. By securing public Wi-Fi and masking IP addresses, the tool helps protect sensitive information, particularly during online shopping or banking sessions. Features include a "Smart VPN" mode that activates automatically on untrusted networks, as well as DNS leak protection and a kill switch. These functions are designed to reduce the likelihood of data exposure when moving between different internet environments.

Blocking Trackers and Reducing Digital Fingerprints

Digital tracking is a persistent concern for consumers wary of targeted advertising and data profiling. Avast AntiTrack directly addresses this issue by masking browser fingerprints, blocking tracking attempts, and alerting users when third parties attempt to collect data. The tool also provides insights into who is attempting to track online behavior, helping consumers understand the scope of hidden data collection while maintaining site functionality.

Browser-Based Privacy Protections

Avast has expanded browser-level protections with two distinct options.

• Their browser, available for free, integrates features such as ad blocking, anti-phishing protection, and automatic enforcement of encrypted connections. It also includes anti-tracking functions that prevent advertisers from building detailed profiles based on browsing habits.
• Secure Browser PRO builds on this foundation by incorporating a built-in VPN with unlimited bandwidth. Users gain access to additional VPN locations, a kill switch, and auto-connect features directly inside the browser. This enhanced package combines convenience with advanced protections for those seeking comprehensive coverage without switching applications.

Identity Protection and Monitoring

Identity theft remains a pressing global issue, and Avast has positioned Secure Identity as its response. The service monitors for exposure of personal data, including passwords and financial details, across breaches and leaks. Users receive alerts if sensitive information appears in compromised sources. Beyond monitoring, Secure Identity offers recovery support and guidance to help consumers respond effectively to identity risks, an increasingly valuable safeguard as scams and account takeovers rise.

Breach Detection and Data Broker Controls

Avast BreachGuard adds another layer by continuously scanning for personal data appearing in breaches. When exposures are detected, the tool notifies users and recommends mitigation steps. BreachGuard also targets the secondary market for personal information by helping remove consumer data from broker databases. Combined with password health checks and guidance on privacy settings, the product emphasizes proactive management of information that might otherwise circulate online without consent.

Everyday Protection While Browsing

For users seeking lighter, always-on protection in their browsers, Avast Online Security & Privacy serves as an extension that blocks trackers, warns against phishing sites, and helps manage cookie permissions. Its functions are aimed at reducing risks during routine web use, offering quick prompts that encourage safer decisions in real time.

Broader Implications

The suite of tools reflects Avast's recognition that privacy challenges rarely stem from a single source. Risks range from unsecure Wi-Fi networks to targeted advertising, data broker activity, and large-scale breaches. By segmenting protections into distinct tools, Avast enables consumers to choose solutions aligned with their individual needs, whether that involves frequent use of public internet connections, concern over advertising trackers, or monitoring for leaked credentials.

For consumers, the decision is not only about whether to adopt privacy tools, but also about selecting the right combination. The layered nature of Avast's products suggests an acknowledgment that no single solution can comprehensively address all risks.

The Better Business Advice report finds that Avast's approach in 2025 emphasizes flexibility, layered protection, and consumer choice. Tools such as SecureLine VPN and Secure Browser PRO concentrate on protecting online sessions in real time, while Secure Identity and BreachGuard expand into long-term monitoring and breach management. Together with AntiTrack and Online Security & Privacy, the portfolio underscores how digital privacy has become a multi-front challenge requiring ongoing attention.

Click here to explore Avast's digital privacy tools. For the full review, please visit the Better Business Advice website.

About Avast

Avast is a global cybersecurity company dedicated to protecting consumers and businesses in the digital age. The company's portfolio includes solutions such as Avast Premium Security and Avast Ultimate, which integrate antivirus, privacy, and performance features to safeguard devices, personal data, and online activity across PCs, Macs, and mobile platforms. With a focus on secure and easy-to-use technology, Avast helps users navigate today's increasingly complex online environment with confidence.

About Better Business Advice: Better Business Advice covers the news and strategies driving modern business success. The information provided by Better Business Advice does not, and is not intended to, constitute legal advice; instead, all information, content, and materials are for general informational purposes only. As an affiliate, Better Business Advice may earn commissions from services mentioned in the links provided.

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