Ex-Boyfriend Toast: Jam-packed love story that went viral

Food doesn’t always go viral for its flavor — sometimes, it’s the story that sells. That’s the case with “Ex-Boyfriend Toast.” This simple dish — a slice of toasted bread topped with cream cheese and blueberry jam — has evolved from a viral internet post in Korea to a popular item at a cafe in Brooklyn. “Treat yourself to a delicious toast — made with blueberry preserves and cream cheese — that has an interesting background story as to why it got its name!” reads the item description on PHiL Cafe's Uber Eats menu. Priced at $10, it is reportedly one of the cafe’s most frequently ordered items. The backstory involves a Korean woman who missed the toast her ex-boyfriend used to make for her. After their breakup, she texted him asking for the recipe — making it clear she wasn't trying to rekindle the relationship. To her surprise, he sent back a detailed set of instructions. She shared their text exchange online back in 2018, and it quickly went viral. As the post gained popularity, Korean convenience store chain GS25 briefly sold a “Boyfriend Sandwich” madeWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times