[Korean Art Odyssey] 'Hallyu! The Korean Wave' exhibit redefines how world sees Korean culture

ZURICH — In Switzerland, where many first encountered Korean pop culture through the K-drama “Crash Landing on You” — featuring iconic scenes filmed at Iseltwald, Jungfraujoch and the Munster Bridge — a different kind of Korean phenomenon took hold this year. Museum Rietberg in Zurich drew an unusually varied audience for “Hallyu! The Korean Wave,” a traveling exhibition that ran from April to August and offered a glimpse into how global perceptions of Korea are shifting. On a typical August afternoon, the museum buzzed with an eclectic mix of visitors from elderly subscribers wandered through the show with catalogues in hand to a costume enthusiast lingered over the intricate folds of hanbok (traditional Korean attire). Teenagers decked out in K-pop merch took selfies in front of multicolored light sticks and idol costumes and their parents followed an on-screen dance tutorial for PSY’s “That That,” while nearby visitors paused to read about Korea’s rapid modernization. “We saw this exhibition on Instagram,” said Stray Kids fans Lena, 17, and Winona, 16, fromWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times