Lotte P&D expands support for single-parent families

Lotte Property & Development (Lotte P&D) is rolling out its corporate social responsibility initiative, Happy Box, to support 100 single-parent families raising infants and toddlers in Seoul. Since launching the program in 2017, the company has supported a total of 1,000 households to date. The year-end initiative has primarily focused on low-income single-person households in Songpa District until now. This year, Lotte expanded the program to include families with young children across Seoul, emphasizing more hands-on child care support and increased employee participation. “The Happy Box project is especially meaningful because our employees make the items themselves with care,” Kim Hyuk-shin, head of Lotte P&D’s creating shared value team, said in a press release. “Going forward, we will keep working to expand a culture of sharing for the sustainable growth of our local communities.” This year’s Happy Box includes infant-care items such as ear thermometers, blankets, baby snacks and diaper pouches, along with basic skin care products for parents. About 100 employees voluntWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times