MetLife Korea expands 'customer service week' to enhance groupwide engagement

MetLife Korea has expanded this year’s customer service week (CSW) into a six-month, companywide program, as part of efforts to strengthen commitment to customer-oriented management, the life insurer said Friday. The drive seeks to foster a culture of prioritizing customer advocacy and integrating it into everyday practices, a goal that requires groupwide engagement of all employees beyond the customer-facing service staff. CSW is a global campaign led annually by the customer service and operations division under the life insurer’s global headquarters during the first week of October. The expanded drive included creating this year’s customer advocacy brochure and strengthening programs to build customer service capability by providing tailored sales. During the program, the company held a ceremony to appreciate the hard work of top-performing customer service employees, reaffirming its commitment to strengthening its culture of customer advocacy. MetLife Korea plans to produce an internal customer storybook based on the outcomes of the drive. It will feature more than 100 customer sWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times