Morgan Properties, third-largest multifamily owner in the U.S., selects Funnel to streamline operations

AI-infused CRM rolling out across portfolio of over 100,000 units to provide an exceptional renter and resident experience

TAMPA, Fla., Sept. 25, 2025 /PRNewswire/ -- Funnel, the proven AI-infused multifamily CRM, today announced its newest partner Morgan Properties, one of the largest apartment owners in the United States. Morgan Properties is rolling out Funnel's award-winning multifamily CRM across their entire portfolio this year.

"We chose Funnel because they were the best partner to support our teams as we improve how we serve residents and enhance the leasing experience," said Samantha McQuown, SVP of Operations at Morgan Properties. "Using this product is helping us achieve our organizational objectives, and allows our teams to focus on what matters most, our customers."

Morgan Properties was looking for a technology solution to better support their day-to-day operations as consumer expectations continue to evolve and AI becomes more integrated into business processes. They needed a platform that would integrate well with their existing operations, while helping them adapt to changing customer needs, plus a vendor committed to ongoing support. After evaluating multiple options and seeing how Funnel helped other large multifamily operators streamline their workflows, the Morgan Properties' team determined that Funnel was the best tool available today to help execute more efficiently, serve residents more effectively, and stay responsive to evolving market demands.

"We're excited to partner with the team at Morgan Properties as they set a new bar for how teams engage with renters and deliver exceptional experiences," said Nikki Hand, Chief Customer Officer of Funnel. "Funnel's renter-centric architecture future-proofs operations by keeping the resident experience at the center of every workflow, giving Morgan Properties' teams the tools to deliver consistent, personalized service at scale."

Funnel is proud to partner with 9 of the top 15 NMHC owners and managers. Funnel's track record of steady innovation and implementing customer feedback to continue driving their product offering forward makes them the leading choice for multifamily owners and managers who want to challenge the long-standing status quo industry practices and drive their companies to greater success.

About Funnel:
Funnel provides a win to three vital groups: operators looking to reduce costs and improve efficiencies; stretched-thin onsite teams who demand a better long-term career; and renters who deserve a better customer experience. Funnel's proven AI-infused CRM is the enterprise-grade solution industry leaders trust to deliver a streamlined, consistent, and connected experience from first inquiry through years of renewals, while simultaneously saving operators quantifiable money through the operational flexibility only a renter-centric^® platform can provide. We call it Renter Management Software; our clients call it the new operating model.

About Morgan Properties:
Established in 1985 by Mitchell Morgan, Morgan Properties is a national real estate investment and management company headquartered in Conshohocken, Pennsylvania, with a corporate office in Rochester, New York. Jonathan and Jason Morgan represent the next-generation leaders growing the platform and overseeing the business operations. Morgan Properties and its affiliates pursue a diversified investment strategy focusing on multifamily common equity, commercial mortgage-backed B-Piece securities, preferred equity, and whole loans. Morgan Properties and its affiliates own and manage a multifamily portfolio comprising over 100,000 units across more than 360 communities in 22 states. The company is the nation's largest private multifamily owner and one of the top apartment owners in the country. Additionally, the company has made investments in commercial mortgage-backed B-Piece securities backed by over $40 billion in multifamily loans. With over 2,500 employees, Morgan Properties prides itself on its quick decision-making capabilities, strong capital relationships, and proven operational expertise.

Media Contact:

Funnel
Hannah O'Leary
Sr. Manager Corporate Communications
hannah.oleary@funnelleasing.com 

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SOURCE Funnel