New wave of K-pop girl groups storms US as aespa, IVE and Le Sserafim chase BLACKPINK and TWICE’s legacy

A new generation of K-pop girl groups is rewriting the genre’s global playbook, breaking into the American pop market once dominated by BLACKPINK and TWICE. While the two megastar acts paved the way, fourth-generation groups like aespa, IVE and Le Sserafim are now making their own marks with ambitious tours, TV appearances, high-profile collaborations — and in some cases, history-making firsts. Aespa: From YouTube Theater to morning TV SM Entertainment’s aespa has been among the most aggressive in targeting the U.S. market. After signing a global partnership with Warner Records in 2022, the group dropped its first English single “Life’s Too Short” and held a showcase at the YouTube Theater in Los Angeles — a symbolic opening salvo for their U.S. expansion. Their momentum has only grown since. The group’s first world tour, “SYNK: HYPER LINE,” brought them to eight North American cities, and their follow-up “SYNK: PARALLEL LINE” sold out every seat across nine stops in North America, from Seattle and LA to Mexico City and Toronto. Recently, aespa performed their latWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times